Job Description

The Position
Drive growth in Boehringer India's institutional business by orchestrating strategic stakeholder engagement, developing institution specific brand strategies, and enabling cross-functional excellence to ensure formulary success translates into market leadership.
Tasks & Responsibilities

• Map and categorize institutional stakeholders who influence brand adoption - from procurement committee members to department heads, medical superintendents to formulary decision-makers. Develop tailored engagement strategies for each stakeholder group, positioning the brand effectively at every decision point.
• Create differentiated brand strategies for various institutional segments ( CGHS/Army/Railways/ESI/States/PSUs etc) based on patient profiles, treatment protocols, and consumption patterns. Ensure seamless translation of formulary inclusions into actual brand uptake through targeted interventions at each institution type.
• Collaborate with sales, marketing, medical affairs, market access and other teams to ensure alignment and timely delivery of institutional sales objectives.
• Facilitate communication and coordination between teams to address challenges and resolve issues if any
• Work with sales teams to provide support and resources needed to achieve institutional sales objectives.
• Ensure sales teams have access to relevant information, tools, and training.
• Responsible for executing growth opportunities for BI India by working closely in collaboration with Cross-functional departments.
• Manage and analyse data related to institutional sales, including sales performance, market trends, and competitor activity.
• Provide insights and recommendations to stakeholders to inform business decisions.
• Preparing analyses and delivering insights, developing presentations and facilitating strategic meetings.
• Coordinate institutional sales projects, including planning, execution, and follow-up.
• Ensure projects are delivered on time by achieving the defined objectives
• Build and maintain relationships with internal stakeholders, including sales, marketing, medical affairs, market Access and other teams
• Ensure stakeholders are informed and aligned with institutional sales objectives and strategies.

Requirements

• Education : Bachelor's Degree, Science graduate preferably with Post Graduation in Business Management.
• 2-5 years in Project Management or Marketing with knowledge of Institutions preferably with prior sales experience
• Managing strategic institutional projects and executing growth opportunities requires navigating complex interdependencies across various internal departments.
• Coordinating, analyzing, and aligning diverse stakeholders to ensure project success and achieve critical sales objectives.
• High levels of strategic thinking
• Problem-solving
• Relationship management
• Strategic and results-driven professional with up-to-date knowledge of the Indian pharmaceutical and life sciences market, including a strong understanding of issues affecting multinational businesses in the region. Expertise in project management, business acumen, and strategy implementation, demonstrating exceptional cross-functional collaboration skills. High analytical mindset, quick learning ability, and highly collaborative nature enable you to build and maintain strong relationships.
• Position will be based at Mumbai

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