Job Description

1. Content Ideation & Strategy

Research trending topics, audio, and formats relevant to the brand's niche. Plan reel concepts that align with brand voice, campaign objectives, and target audience. Brainstorm creative ideas to increase engagement and reach.

2. Content Creation

Shoot high-quality videos using phone/camera, ensuring proper lighting, framing, and audio. Edit reels with transitions, captions, effects, and music to make them engaging and platform-optimized. Ensure content is in correct aspect ratios, resolution, and adheres to Instagram guidelines.

3. Brand Alignment

Maintain consistency in tone, style, and messaging across all reels. Incorporate brand elements (logos, colors, typography) subtly but effectively. Work with the marketing team to ensure content matches the campaign theme.

4. Posting & Optimization

Schedule and publish reels at peak engagement times. Write catchy captions and select relevant hashtags to maximize reach. Use Instagram's interactive features (polls, stickers, questions) when applicable.

5. Analytics & Performance Tracking

Monitor reel performance metrics: views, engagement rate, shares, saves, and follower growth. Identify top-performing content and replicate successful strategies. Provide weekly/monthly reports to the marketing team with actionable insights.

6. Trend Adaptation & Experimentation

Quickly adapt to new Instagram features and trends. Experiment with different formats (educational, entertaining, behind-the-scenes, product-focused). Stay updated on competitor activities and industry benchmarks.

7. Collaboration & Communication

Coordinate with designers, photographers, and social media managers for integrated campaigns. Work with influencers or brand ambassadors for collaborative reels. Attend regular team meetings to align on brand goals.
Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month

Language:

Hindi (Preferred) English (Preferred)
Work Location: In person