Job Description

About Us

Floridus Natural is India's first essential skincare brand dedicated to mothers and babies. We're not just another skincare company -- we're building an emotional, result-driven brand with products that solve real problems and connect deeply with families. To take our social media presence and ad campaigns to the next level, we're looking for a creative powerhouse who can turn ideas into scroll-stopping content and high-performing ads.

Role Overview

We need someone who lives and breathes Instagram -- someone who understands how to create unscrollable content, viral reels, UGC-style videos, and high-converting ads. This role isn't just about posting pretty content. It's about making moms stop, watch, engage, and buy.

As our Instagram Content and Ads Creator, you'll be responsible for:

Designing and executing viral hooks, reels, AI-based content, and UGC-style videos. Creating performance-driven ads (like for our breakthrough Perineal Spray) that actually convert into sales. Managing our Instagram page end-to-end -- from content strategy and posting to engagement and growth. Running and optimizing ad campaigns with clear KPIs for awareness, engagement, and sales results.
Key Responsibilities

Plan, create, edit, and publish engaging Instagram reels, stories, and posts. Conceptualize and produce ads that sell, using storytelling and emotional hooks. Collaborate with our team to understand product USPs and build content that highlights them authentically. Use AI tools, video editing software, and trending formats to create original, viral-worthy content. Analyze Instagram insights and ad performance, then optimize strategies to maximize ROI. Manage Instagram page growth, scheduling, and community engagement like a pro. Stay on top of the latest trends, algorithms, and ad strategies to keep Floridus ahead of the curve.
Required Skills & Experience

Proven expertise in content creation and video editing (Reels, AI tools, trending edits). Strong command of English -- brilliant at crafting hooks, captions, and scripts. Advanced knowledge of Instagram marketing & algorithms. Hands-on experience with Meta Ads Manager (running + optimizing campaigns). Ability to manage Instagram pages end-to-end (content calendar, scheduling, engagement). Creative mindset with an eye for detail and storytelling. Self-driven, proactive, and able to deliver results under deadlines.
Preferred Tools/Software Knowledge

Adobe Premiere Pro / Final Cut Pro / CapCut / VN Canva / Photoshop / Illustrator Meta Ads Manager & Analytics AI tools (for video + script generation)
What We Offer

The opportunity to shape and scale a fast-growing, purpose-driven brand. A creative playground to bring your ideas to life. Competitive pay + growth opportunities. A role where your work directly impacts sales, awareness, and brand trust.
Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

Partapur, Meerut, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Required)
Experience:

Social media management: 3 years (Required)
Language:

Hindi (Preferred) English (Required)
Work Location: In person