Job Description

We are seeking a results-driven and proactive

Direct Marketing Executive

with 1+ years of experience in promoting IT products and services. The ideal candidate will have hands-on experience with

LinkedIn Sales Navigator

,

email marketing platforms

, and

lead generation

strategies tailored to the tech industry.

Key Responsibilities:

Execute targeted direct marketing campaigns to promote IT products and services. Utilize

LinkedIn Sales Navigator

to identify, connect, and engage with potential B2B leads. Develop and manage

email marketing campaigns

using tools such as Mailchimp, HubSpot, or similar. Generate qualified leads and maintain a healthy pipeline through outreach and follow-ups. Analyze campaign performance metrics and suggest improvements to maximize ROI. Collaborate with the sales and product teams to align marketing messages with business goals. Maintain and update CRM tools with accurate lead and prospect information. Keep up-to-date with industry trends, competitors, and new marketing techniques.

Requirements:

Minimum

1 year of experience

in direct marketing, preferably in the

IT or tech domain

. Proven experience using

LinkedIn Sales Navigator

for lead generation and outreach. Strong knowledge of

email marketing strategies

and tools. Excellent written and verbal communication skills. Ability to analyze data and translate insights into actionable plans. Familiarity with CRM software and marketing automation tools. Self-motivated, goal-oriented, and able to work independently.
Job Types: Full-time, Permanent

Pay: ₹200,000.00 - ?600,000.00 per year

Benefits:

Paid sick time Paid time off Provident Fund
Schedule:

Day shift Evening shift Fixed shift Monday to Friday Weekend availability
Supplemental Pay:

Overtime pay Performance bonus Yearly bonus
Work Location: In person