Job Description

We are looking for a results-driven Email Marketing Executive to take ownership of our email campaigns. You will be responsible for planning, executing, and optimizing email marketing strategies to engage customers, drive traffic, and generate leads.

Key Responsibilities:

Develop and execute email marketing campaigns end-to-end, including content, design coordination, audience segmentation, and scheduling. Create compelling email templates and write engaging copy tailored to target audiences. Manage email databases and ensure data is clean, up-to-date, and compliant with data protection regulations (GDPR, CAN-SPAM, etc.). A/B test subject lines, content, and CTAs to improve open and click-through rates. Monitor campaign performance metrics (open rates, CTR, conversions, unsubscribe rates) and prepare regular reports. Collaborate with design, content, and digital marketing teams to align campaigns with broader marketing initiatives. Stay up-to-date with industry trends, best practices, and new tools to keep campaigns fresh and effective.

Requirements & Skills:

Bachelor's degree in Marketing, Communications, Business, or related field. Proven experience in email marketing or digital campaigns. Familiarity with email marketing platforms (Mailchimp, HubSpot, Salesforce Marketing Cloud, or similar). Basic HTML/CSS knowledge for email formatting. Strong analytical skills to interpret data and make actionable recommendations.
Job Type: Full-time

Pay: ₹25,000.00 - ₹27,000.00 per month