Job Description

Experience: 2-3 years (min. 2 years hands-on) o Location: Chennai o Function: Partnerships, OOH/BTL, Events, Influencer & Affiliate Ops
Role Purpose
Own creator partnerships and all offline/BTL marketing. Plan and execute events & stalls end-to-end (backdrops, hoardings, standees, furniture, lighting/AV, permits), manage vendors (bus shelters, gated communities/RWAs, malls, kiosks, metro pillars, printers/fabricators), negotiate rates, and keep a last-minute activation playbook with collateral always ready. Build and scale influencer + affiliate programs that measurably grow sales and revenue.
Core Responsibilities
Influencer Marketing -- Strategy & Operations (In-Depth)
1) Creator Sourcing & Vetting

• Source creators across tiers (nano/micro/mid/celebrity, UGC specialists).

• Vet audience quality:

• Demographics (geo, age, language), affinity (health/wellness), brand safety.

• Engagement rate (authentic vs. pod), audience growth trend, fake follower/bot suspicions.

• Content fit: tone, disclosure history, prior brand outcomes.

• Shortlist with scorecards (fit, quality, expected CPA/CAC, creative X-factor).

2) Strategy & Briefing

• Build funnel-aligned plans: awareness (storytime, day-in-life), consideration (how-to, demo, myth-busting), conversion (offer reveal, UGC testimonial, before/after).

• Author creator briefs: hooks, key messages/claims guardrails, visual dos/don'ts, CTAs, disclosure (#ad), landing links, coupon codes.

• Maintain content banks: FAQs, proof points, objections, transformation stories.

3) Content & Channel Mix

• Formats: reels/shorts, carousels, lives, long-form, stories with link/DM prompts, community posts.

• Create UGC kits (shot lists, b-roll prompts, framing & lighting cheatsheets).

• Plan sequencing and whitelisting (allow brand to run ads from creator handle).

• Repurpose for paid, PDP embeds, event screens, in-clinic (rights cleared).

4) Negotiation & Contracts

• Negotiate deliverables, exclusivity windows, usage rights & term, whitelisting, attendance (event/booth), rate vs. CPA/affiliate hybrid, payment terms.

• Track PoP (links, screenshots), deadlines, revision cycles, and approval SLAs.

5) Launch, Track, Optimize

• Attribute with UTMs/unique codes/landing pages, track views, CTR, saves, comments sentiment, assisted conversions and first-order CAC.

• Run creative & hook tests; rotate winners into paid; refresh briefs monthly.

• Maintain Creator CRM: status, performance, costs, next brief date, referral capacity.

6) Sales Enablement & Community

• Equip creators with offer matrices, FAQs, lead capture (DM keywords/WA click-to-chat), and event invites.

• Nurture top performers into ambassadors with tiered perks.

B) Affiliate Program -- Strategy & Growth

• Stand up/manage affiliate stack (platform, onboarding, policy, payouts).

• Define commission structures by product margin, bonuses for thresholds, and cool-down windows to prevent cannibalization.

• Enforce compliance (brand bidding rules, coupon leakage control), fraud monitoring, and link hygiene.

• Recruit publishers/communities/newsletters; create launch kits (swipe copy, banners, product feeds).

• Report on affiliate revenue, new-to-brand %, CAC, LTV, and optimize partner mix.

C) Last-Minute Activation Readiness

• Maintain "Go-Bag": two universal backdrops (8x10 / 10x12), 6 standees, modular counters, AV kit, QR boards, brochures, FAQs, sampling packs.

• Templates in Canva/Figma for same-day adapts; on-call printers/fabricators with delivery SLAs.

• Pre-approved copy blocks and city-wise permissions checklist.

D) Events, Stalls & OOH (End-to-End)

• Backdrops/Stage/Branding: Size maps, materials (fabric/flex/foam), rigging specs, safety.

• Hoardings/Prints: Site recce, creative adapts, traffic/angle checks, proofing, media plans.

• Standees/Signage: Roll-ups, foam boards, directional signage, QR placards.

• Stall Layout: 2D/3D layout, visitor flow, demo zones, storage, power.

• Furniture & Fixtures: Counters, brochure racks, stools, tables, cable management.

• Lighting & AV: Key/fill, LED pars, TV/LED wall specs, PA/mic checks, content loops.

• Ops Pack: Power loads, extension boards, gaffer kits, first-aid, trash plan.

• Permits/Compliance: Venue/RWA approvals, fire/electrical safety, night installs, PoP photos.

• Staffing/ROS: Promoters/MC, briefs, call sheets, dress code, lead forms, giveaways.

E) Vendor & Media Management

• Maintain a roster of OOH/BTL vendors (bus shelters, RWAs, malls/kiosks, metro pillars, pole kiosks), printers, fabricators, rental houses.

• Negotiate rate cards, make-goods, value-adds, installation windows; enforce SLAs & QC (color proofs, GSM, lamination, mounting).

F) Audience-First Offline Strategy

• Map message-offer-format by venue/geo; set goals (footfall ? leads ? booked consults ? revenue).

• Attribute via UTMs/coupons/QR and post-event conversion tracking.

Requirements
Required Skills

• Proven BTL/event execution + OOH/print production (brief ? install ? proof).

• Influencer Ops: creator sourcing, vetting (HypeAuditor-style checks), briefing, contracting, whitelisting, rights & usage, and sales attribution.

• Affiliate Ops: onboarding, commission math, payout cycles, fraud control, policy governance.

• Negotiation that lands better CPM/CPA and make-goods; strong vendor management.

• Lead capture & attribution design (QR, UTMs, codes); disciplined ops (checklists, budgets, timelines).

Nice to Have

• Basic motion for event loops; on-ground MC/anchoring.

• RWA/mall/media-owner relationships; municipal norms familiarity.

• Community building in gated societies/gyms/corporates.

Tool Stack

• Influencer CRM/Analytics: Aspire, Modash, Grin, HypeAuditor, Upfluence (or robust Sheets).

• Affiliate Platforms: Refersion, GoAffPro, Impact, Rakuten, Shopify Collabs, Trackdesk.

• Attribution: UTM.io, Bitly, dynamic QR; Shopify/GA4 dashboards.

• Planning/Ops: Notion/Asana/ClickUp, Google Sheets; Canva/Figma size kits.

• Print/OOH: Vendor portals, Acrobat preflight, geo-tag PoP photo apps.

• Lead Capture: Typeform/Zoho Forms, WhatsApp BSP quick-replies, Zoho CRM.

• Content: CapCut/Descript for quick edits; Frame.io for review.

Certifications (Preferred)

• Google Ads Measurement (for attribution literacy)

• Zoho CRM basics

• Event/BTL management cert (nice)

• IAB Influencer Marketing modules (nice)

• Affiliate platform badges (Refersion/Impact/GoAffPro).

Must-Have "2+ Years Hands-On" (Hard Screen)

• Running events/stalls end-to-end (layout, backdrops, furniture, lighting/AV, permits) with PoP evidence.

• Managing influencer programs from sourcing ? brief ? contract ? publish ? sales attribution with UTMs/codes; whitelisting & usage rights experience.

• Delivering revenue from creators/affiliates; documented CPA/CAC improvements vs. benchmark.

• Standing up an affiliate program (policy, payouts, fraud controls) at meaningful scale.

• Executing last-minute activations using pre-built collateral without quality slips.

KPIs

• Influencer Revenue, Affiliate Revenue, New-to-Brand %, CPA/CAC via creators/affiliates

• Footfall, Leads, CPQL, Booking Rate, Revenue/Activation

• On-time installs, first-pass QC, vendor SLA adherence

• OOH cost per footfall/impression, proof-of-posting compliance

• Speed-to-launch for last-minute events; % reuse from collateral library

Skills Required