who understands the creator economy, digital culture, and brand storytelling. The ideal candidate has hands-on experience working with youth-centric brands, creator collaborations, campaign execution, negotiation management, and result tracking. If you are someone who can convert ideas into impactful content partnerships -- this role is for you.
Key Responsibilities
Plan, develop and execute influencer marketing campaigns across platforms (Instagram, YouTube, etc.)
Identify, evaluate & shortlist new influencers/creators based on fit, audience quality, and brand requirement
Negotiate collaboration deliverables, usage rights, and pricing with influencers or their managers
Create campaign structures, communication frameworks and innovate on new content collaboration formats
Track deliverables, deadlines, content approvals, and ensure quality delivery as per contract
Relationship Building & Networking
Build strong long-term relationships with influencers, agencies, managers & creator networks
Maintain a live database of creators across categories, niches & follower segments
Attend industry events, brand campaigns, shoots, meet-ups for networking and collaboration opportunities
Reporting, Research & Growth
Monitor campaign performance, analyze engagement metrics, and prepare periodic reports
Track digital trends, cultural moments, and viral content opportunities
Study competitors, category leaders, and industry shifts for strategic improvements
Coordinate with internal brand, content, and marketing teams for multi-platform strategies
Skills Required
Deep understanding of Indian & global digital creator space
Strong communication, negotiation & influencer management skills
Ability to multitask, prioritize deadlines & manage multiple campaigns simultaneously
Knowledge of influencer strategy, pricing, contracting & performance evaluation
Creative thinking with a strong grip on content trends and internet culture
Comfort with data -- performance reports, analytics dashboards, campaign metrics
Job Type: Full-time
Pay: ?20,000.00 per month
Work Location: In person
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