Job Description

Company Overview:We are a rapidly growing D2C brand focused on [Specific product category, e.g., personal care, fashion accessories, home goods]. We operate primarily through our own e-commerce platform and various social media channels, reaching a wide customer base across India. Our focus is on providing high-quality products directly to consumers, building strong brand loyalty through engaging content and personalized experiences.Role Overview:The Influencer Marketing Specialist will be responsible for developing and executing influencer marketing strategies to drive brand awareness, engagement, and sales for our D2C brand. This role involves identifying, vetting, and managing relationships with relevant influencers across various social media platforms. The Influencer Marketing Specialist will collaborate closely with the marketing, content, and social media teams to ensure campaigns align with overall brand objectives and deliver measurable results. The impact of this role is significant, as it directly contributes to expanding our brand's reach, building credibility, and driving customer acquisition.Key Responsibilities:- Develop and implement comprehensive influencer marketing strategies aligned with brand goals and marketing campaigns.- Identify and vet potential influencers based on audience demographics, engagement rates, and brand alignment.- Negotiate contracts and manage relationships with influencers, ensuring timely delivery of content and adherence to brand guidelines.- Create engaging campaign briefs and provide clear direction to influencers to ensure content resonates with the target audience.- Monitor and analyze campaign performance, providing regular reports on key metrics such as reach, engagement, and conversions.- Stay up-to-date with the latest trends and best practices in influencer marketing to optimize campaign performance.- Manage the influencer marketing budget effectively, ensuring maximum ROI.- Collaborate with the content and social media teams to amplify influencer content across various channels.Required Skillset:- Demonstrated ability to develop and execute successful influencer marketing campaigns.- Strong understanding of social media platforms and influencer marketing trends.- Excellent communication, negotiation, and relationship-building skills.- Proven ability to analyze data and generate actionable insights.- Strong project management and organizational skills.- Bachelor's degree in Marketing, Communications, or a related field.- Ability to thrive in a fast-paced, dynamic environment. (ref:updazz.com)

Skills Required