Job Description

Mandatory Criteria (Can't be neglected during screening) :- Candidates must be from D2C brands within Fashion, Lifestyle, or Beauty Care. Agency candidates are also preferred if they have experience working with D2C beauty brands.- Candidate must have 2 to 4 years of exp. in planning and executing influencer marketing campaigns, preferably with high budgets ( Min. 30- 40 Lakhs).- Candidate must have proven experience in Instagram influencer outreach, negotiation, and partnership management with a strong database.- Candidate should have strong understanding of beauty/skincare & makeup content, including current trends and performance benchmarks.- Candidate must have the ability to identify, onboard, and manage creators based on audience fit, engagement, and brand alignment.- Candidate should have experience in tracking and analyzing campaign performance using Instagram metrics, GA, and Excel.- Need candidate who can collaborate cross-functionally with creative, brand, and digital teams and report ROI post-campaign.- Candidate must have excellent communication and negotiation skills for this role.Note: There are 2 WFH vacancies available. The budget for these roles is up to 12 LPA. Candidates from the South region are preferred, however, candidates from other locations may also be considered if they have a strong database of South-region influencers.DescriptionInfluencer Marketing - Beauty & Personal Care- Here's a sneak peek into your potential role with us- We're not just offering you a job-we're inviting you to be part of a team that thrives on curiosity and creativity.- Our campaigns don't just advertise-they start conversations. We're looking for someone who can turn likes into love, followers into fans, and creators into collaborators.What You'll Do- Plan, execute, and track influencer marketing campaigns with high budgets- Manage partnerships with Instagram influencers, including outreach, negotiations, and deliverable tracking- Work on skincare and makeup category campaigns with a clear understanding of content that performs- Identify and onboard the right creators based on audience fit, performance history, and brand alignment- Monitor campaign performance using Instagram metrics- Build and maintain a strong network/database of relevant influencers for ongoing and future campaigns- Collaborate with internal teams (creative, brand, digital) to align on campaign messaging and goals- Track and report influencer content delivery, reach, engagement, and ROI metrics post-campaignWho You Are- 2-4 years of hands-on experience in influencer marketing- (Beauty or personal care industry experience preferred)- Strong knowledge of beauty influencers, current trends, content styles, and engagement benchmarks- Basic working knowledge of GA, Excel, and data interpretation to track success metrics- Proven experience in influencer outreach and negotiation (mandatory)Why Join Us?- Plix has been recognized as one of the Best Places to Work-and for good reason.- At Plix, we're redefining beauty and wellness through bold innovation and plant-based solutions.- As one of India's fastest-growing D2C brands, now backed by Marico, we've pioneered products like the world's first effervescent Apple Cider Vinegar.- Our mission is to make self-care simple, approachable, and effective for everyone.- If you're passionate about driving the Plant-Based Revolution, fueled by innovation, growth, and real impact-Plix is the place to be. Diversity & Inclusion- Plix is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all. (ref:updazz.com)

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