Job Description

Key Responsibilities:

Influencer Strategy & Selection

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Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.

Partnership Development & Negotiation

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Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.

Campaign Execution & Management

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Oversee and ensure smooth execution of influencer campaigns--from onboarding to content delivery and post-campaign analysis.

Relationship Management

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Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.

Performance Monitoring & Analytics

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Track and monitor live campaigns, ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.

Cross-functional Collaboration

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Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.

Industry & Trend Analysis

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Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.

Reporting & Presentations

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Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.

Qualifications & Requirements:

5+ years of experience in influencer marketing or digital partnerships, preferably in a fast-paced media or agency environment. Proven ability to lead influencer campaigns from ideation to execution. Strong negotiation skills and experience in influencer contract management. Excellent communication and relationship-building abilities. Data-driven mindset with a strong grasp of influencer marketing metrics and tools. Passionate about content, social platforms, and digital culture.
Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹28,000.00 per month

Benefits:

Provident Fund
Work Location: In person