with strong knowledge of cryptocurrency and blockchain ecosystems. The candidate will be responsible for planning and executing influencer-led campaigns to build brand awareness, drive engagement, and grow our community.
Key Responsibilities
Develop and implement influencer marketing strategies tailored to crypto audiences.
Identify, onboard, and manage relationships with influencers, KOLs, and community leaders across platforms (Twitter/X, YouTube, Telegram, Discord, Instagram).
Collaborate with influencers to create authentic and compliant content around crypto products/services.
Manage campaign lifecycle including contracts, briefs, deliverables, and timelines.
Monitor and analyze campaign performance using KPIs such as reach, engagement, conversions, wallet sign-ups, and ROI.
Ensure compliance with crypto marketing regulations and platform-specific guidelines.
Stay updated on industry trends , and emerging blockchain technologies.
Work cross-functionally with marketing, product, and PR teams to integrate influencer campaigns into broader initiatives.
Candidate Requirements
Graduate/Postgraduate in Marketing, Communications, or related field.
3-5 years of experience .
Strong understanding of cryptocurrency markets, exchanges, wallets, and blockchain fundamentals.
Proven track record of managing influencer campaigns in crypto industries.
Excellent communication, negotiation, and relationship management skills.
Familiarity with crypto-native communities and social platforms.
Job Type: Full-time
Pay: ₹20,000.00 - ₹50,000.00 per month
Benefits:
Health insurance
Provident Fund
Work Location: In person
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