Job Description

Company Description

Creativefuel Pvt. Ltd. is a distinguished creative agency celebrated for its fusion of bold storytelling, creative strategy, and cultural insights. With over 300 team members, the company has executed 3000+ campaigns and collaborated with more than 350 brands, including Myntra, Nykaa, Realme, and Amazon miniTV. Known for acquisitions such as MissMalini and Onemotion Group, Creativefuel thrives on bold thinking, originality, and impactful ideas that resonate with real audiences, Creativefuel creates a dynamic environment ideal for individuals seeking to be part of an innovative and growth-oriented culture.

Job Title:

Influencer Marketing Manager

Location:

Mumbai

Job Type:

Full-Time

Experience Level:

2-5 Years

Department:

Marketing

Role Description

We are looking for a creative and enthusiastic

Influencer Marketing Manager

to lead and execute our influencer partnerships and campaigns. The role requires someone who can build strong relationships with creators (Micro+ Macro+ Celebs) across platforms, strategize impactful campaigns, and measure performance to ensure ROI. You will be the bridge between our brand and the creator economy, helping us drive awareness, engagement, and conversions through authentic collaborations.

Responsibilities

Strategy & Planning

Develop and implement a comprehensive influencer marketing strategy aligned with brand and business objectives. Identify opportunities to leverage influencers for product launches, campaigns, and brand storytelling. Conduct competitor benchmarking and stay up to date on industry trends, platform updates, and influencer best practices.

Influencer Identification & Relationship Management

Research, shortlist, and onboard influencers (micro, macro, and celebrity) across all social media platforms. Build and nurture long-term relationships with influencers, talent managers, and agencies. Negotiate contracts, deliverables, timelines, and budgets with influencers.

Campaign Execution

Plan, brief, and coordinate end-to-end influencer campaigns (from ideation to execution). Ensure influencer content is aligned with brand guidelines, campaign objectives, and legal requirements (disclosures, copyrights, etc.). Collaborate with internal creative, social, and performance teams for integrated marketing efforts.

Analytics & Reporting

Track and measure campaign performance (reach, engagement, conversions, ROI). Prepare detailed reports with actionable insights and recommendations for future campaigns. Use data to optimize influencer partnerships and campaign strategies.

Core Skills Required

2-5 years of proven experience in influencer marketing, social media, or digital marketing agencies. Prior experience managing large-scale influencer campaigns or working at an influencer/creator agency is a plus. Strong knowledge of the influencer landscape across multiple platforms (Instagram, YouTube, LinkedIn, X (Twitter), Facebook). Excellent negotiation, communication, and relationship-building skills. Strong project management skills with ability to manage multiple campaigns simultaneously. Creative thinker with a passion for storytelling, pop culture, and trends.
Job Types: Full-time, Permanent

Work Location: In person