Job Description

Role:

Influencer Marketing Manager

CTC: Competitive Salary(Decent hike on Current CTC)

Location

: Mumbai

About the Role

We are looking for an experienced and strategic Influencer Marketing Manager to lead influencer partnerships and drive brand visibility through high-impact collaborations. This role involves owning influencer strategy, managing end-to-end campaigns, mentoring a team, and ensuring measurable outcomes across platforms.

Key Responsibilities

Strategy & Planning

Develop and execute influencer marketing strategies aligned with brand objectives. Identify new trends, platforms, and growth opportunities to scale campaigns effectively.

Influencer Relationship Management

Build and maintain long-term relationships with influencers, creators, and agencies. Evaluate, onboard, and manage influencers based on relevance, reach, and performance metrics.

Campaign Execution (End-to-End)

Plan, execute, and oversee influencer campaigns across platforms such as Instagram and YouTube. Ensure campaigns are delivered on time, within budget, and aligned with brand guidelines.

Negotiation & Coordination

Negotiate pricing, deliverables, usage rights, and long-term contracts with influencers. Coordinate with internal teams including creative, logistics, and sales for smooth execution.

Team Leadership

Manage and mentor influencer marketing executives or coordinators. Assign tasks, monitor performance, and ensure efficient workflows.

Content & Briefing

Create clear and high-quality creative briefs for influencers. Review influencer content, suggest revisions, and manage approval processes.

Logistics & Deliverables

Oversee dispatch of PR kits and campaign materials. Ensure tracking and timely delivery for content creation.

Performance Monitoring & Reporting

Track, analyze, and report influencer campaign performance. Share insights and recommendations to optimize future campaigns. Maintain a structured database of influencer costs, performance, and ROI.

Requirements

3-6+ years of experience in influencer marketing or digital marketing. Strong understanding of influencer ecosystems and social media platforms. Excellent communication, negotiation, and relationship-building skills. Experience managing teams and large-scale influencer campaigns. Creative thinker with strong analytical and organizational abilities. Ability to multitask and perform effectively in a fast-paced environment.

Apply Now!

Job Type: Full-time

Application Question(s):

What is your current CTC? (mandatory)
What is your notice period? (mandatory)

Work Location: In person