Influencer Marketing Manager

Year    DL, IN, India

Job Description

Influencer Strategy & Planning



Create and execute a monthly influencer marketing calendar aligned with product launches, campaigns, and brand objectives. Identify the right creators across nano, micro, mid-size, and celebrity tiers. Build persona-specific creator buckets for Indian luxury fashion audiences.

Creator Sourcing & Outreach



Scout and shortlist relevant influencers across fashion, beauty, lifestyle, gifting, and luxury niches. Handle end-to-end communication -- outreach, negotiation, onboarding, and follow-up. Build a monthly pipeline of 50-150 creators (barter + paid).

Campaign Execution



Plan influencer drops with clear briefs, timelines, deliverables, and content expectations. Coordinate product shipments and ensure timely content delivery. Track posting schedules and ensure all deliverables are completed.

Content Quality & Brand Alignment



Ensure the content follows brand guidelines (aesthetics, tonality, quality). Review influencer content, provide direction/feedback, and manage approvals. Curate the best-performing content for ads/organic channels.

Performance Monitoring & Reporting



Track KPIs: reach, engagement, saves, shares, link clicks, sales via unique codes. Build weekly & monthly dashboards for performance analysis. Identify ROI-positive creators and scale long-term partnerships with them.

Community Building & Relationships



Maintain strong, positive relationships with influencers and agencies. Build a closed creator community for priority partners. Organize quarterly creator meet-ups / exclusive drops.
Job Type: Full-time

Pay: ?15,000.00 - ?30,000.00 per month

Work Location: In person

Beware of fraud agents! do not pay money to get a job

MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Job Detail

  • Job Id
    JD4698242
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    DL, IN, India
  • Education
    Not mentioned
  • Experience
    Year