Job Description

Urgent Opening for Senior Influencer Marketing in a leading cosmetic company of India . Location-Kolkata . Key Responsibilities: Strategy Development: Collaborate with the marketing team to develop influencer marketing strategies aligned with overall business goals. Research and stay updated on industry trends and best practices in influencer marketing. Influencer Identification and Outreach: Identify and evaluate potential influencers who align with the brand\'s values, target audience, and marketing objectives. Build and nurture relationships with influencers through effective communication and relationship management. Campaign Management: Plan, execute, and optimize influencer marketing campaigns across various platforms. Develop creative briefs and guidelines for influencers to ensure brand consistency and message alignment. Negotiation and Contract Management: Negotiate partnerships and contracts with influencers, ensuring mutual understanding of expectations, deliverables, and compensation. Manage the legal and contractual aspects of influencer collaborations. Performance Monitoring and Reporting: Track and analyze the performance of influencer campaigns using relevant metrics and analytics tools. Provide regular reports on campaign effectiveness, ROI, and key performance indicators. Budget Management: Manage the budget allocated for influencer marketing initiatives, ensuring cost-effectiveness and maximum impact. Collaboration and Communication: Collaborate with cross-functional teams, including social media, content, and PR teams, to align influencer efforts with broader marketing strategies. Communicate effectively with influencers to ensure clear expectations and successful campaign execution. Compliance and Ethical Considerations: Stay informed about legal and ethical considerations in influencer marketing, ensuring compliance with regulations and industry standards. Qualifications: Bachelor\'s degree in marketing, communications, or a related field. Proven experience in influencer marketing, with a focus on strategy development and execution. Strong negotiation and communication skills. Familiarity with social media platforms and influencer marketing tools. Analytical mind-set with the ability to interpret data and draw actionable insights.

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