Job Description

About Us

Bumfy is a fast-growing sustainable babycare brand creating high-performance reusable diapers for modern parents. We are looking for a

Social Media & Influencer Marketing Manager

who can craft powerful stories, manage influencer collaborations, and build engaging digital content that connects with parents.

Key Responsibilities

Influencer Marketing

Research, identify, and approach relevant influencers for collaborations. Send proposals, finalize terms, and manage influencer partnerships. Handle product dispatches to influencers and track each influencer's order/shipment status. Ensure influencers share

raw footage

on time for brand use. Maintain an updated tracker of all collaborations, deadlines, and deliverables.

Content Creation & Storytelling

Write scripts and creative briefs that communicate Bumfy's brand story in an emotional, authentic way. Use raw influencer content to craft impactful narratives. Create

AI voiceovers

to bring stories to life. Perform

basic video editing

(cutting, trimming, adding captions, transitions) to ensure content is brand-ready. Focus on building storytelling-led reels, ads, and shorts that emotionally resonate with parents.

Social Media Management

Plan, schedule, and publish posts across platforms (Instagram, Facebook, YouTube, etc.). Track content performance, generate reports, and optimize strategies. Stay updated with social trends, especially in parenting and lifestyle niches. Engage with followers via comments, DMs, and interactive content.

Requirements

Strong

storytelling and scriptwriting skills

(non-negotiable). Basic video editing proficiency (comfortable with tools like CapCut, VN, InShot, or Premiere Pro basics). Experience in influencer outreach and campaign management. Excellent communication, coordination, and negotiation skills. Familiarity with AI tools for voiceovers and automation (advantage). Organized, detail-oriented, and able to manage multiple collaborations. Passion for sustainability, parenting, or lifestyle branding is a plus.

What We Offer

A chance to shape the brand voice of a growing startup. Creative freedom to experiment with content and formats. A supportive team that values storytelling and innovation. Growth opportunities in influencer marketing and brand building.
Job Types: Full-time, Internship

Pay: ₹4,500.00 - ₹6,000.00 per month

Benefits:

Work from home
Application Question(s):

Do you know how to use Excel or Google Sheets for basic tracking? How would you rate your messaging & communication skills (1-10)? Are you comfortable contacting influencers and following up with them professionally? Are you a fast learner when it comes to using new tools (like AI apps, video editing apps, etc.)? We are looking for people who are committed and eager to grow. Can you share one example of how you improved your skills recently? This role needs consistency -- are you ready to commit 3-6 months with us seriously, without frequent breaks?
Work Location: Remote