Job Description

Position

- Influencer Marketing

Location:

Ahmedabad

Employment Type:

Full-Time

Experience:

1-3 Years

Job Summary

We are looking for a creative and result-oriented

Influencer Marketing Executive

to plan, execute, and manage influencer collaborations that strengthen BabyOrgano brand presence and drive engagement and conversions. This role involves identifying relevant influencers, managing campaigns end-to-end, and tracking performance across platforms.

Key Responsibilities

Influencer Identification & Outreach

Research and identify relevant influencers (mom bloggers, parenting creators, doctors, lifestyle influencers, etc.). Reach out to influencers via Instagram, YouTube, and other platforms for collaborations. Maintain a database of influencers with engagement metrics and past performance.

Campaign Management

Plan and execute influencer campaigns for product launches, awareness, and performance marketing. Coordinate product seeding, briefs, timelines, and deliverables. Ensure brand guidelines, messaging, and compliance are followed in all collaborations.

Content & Coordination

Review influencer content before posting (where applicable) to ensure brand alignment. Coordinate with the content, brand, and performance marketing teams.

Performance Tracking & Reporting

Track campaign KPIs such as reach, engagement, traffic, and conversions. Prepare weekly/monthly influencer marketing reports and insights. Optimize campaigns based on performance and ROI.

Relationship Management

Build long-term relationships with influencers and agencies. Negotiate commercials, barters, and contracts within allocated budgets.

Required Skills & Qualifications

Graduate/Postgraduate in Marketing, Communications, or related field. 1-3 years of experience in Influencer Marketing, Digital Marketing, or Brand Marketing. Strong understanding of Instagram, YouTube, and emerging creator platforms. Good communication, negotiation, and coordination skills. Ability to manage multiple campaigns and deadlines. Familiarity with influencer marketing tools and basic analytics is a plus.
Job Types: Full-time, Permanent

Pay: ?30,000.00 - ?35,000.00 per month

Work Location: In person