Job Description

Job Title: Influencer Marketing Executive

Company: The Wellness Shop

Location: Jaipur

Platform Focus: Instagram

Experience Required: 1-2 Years

Employment Type: Full-Time

Job Summary

The Wellness Shop is looking for a proactive and creative Influencer Marketing Executive to manage and scale our Instagram influencer collaborations for our D2C wellness brand. The ideal candidate will have hands-on experience in identifying, onboarding, and managing influencers to drive brand awareness, engagement, and sales.

Key Responsibilities

Plan and execute influencer marketing campaigns on Instagram

Identify, shortlist, and onboard relevant influencers aligned with brand values

Manage end-to-end influencer collaborations including negotiations, briefs, timelines, and deliverables

Coordinate with influencers for content creation, posting schedules, and approvals

Track campaign performance, engagement, reach, and ROI

Build long-term relationships with influencers and creators

Stay updated with Instagram trends, reels formats, and influencer marketing best practices

Work closely with internal teams to align influencer campaigns with D2C business goals

Required Skills & Qualifications

1-2 years of experience in influencer marketing (Instagram-focused)

Strong understanding of D2C brands and performance-driven marketing

Excellent communication and coordination skills

Ability to manage multiple influencer campaigns simultaneously

Familiarity with influencer analytics and reporting tools

Negotiation and relationship management skills

Preferred Qualifications

Prior experience in wellness, health, beauty, or lifestyle brands

Knowledge of Instagram Reels, Stories, and content trends

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person