Job Description

What you'll be called:

Sr. Associate - Influencer Marketing (YouTube)

Where You'll work:

Lower Parel, Mumbai

What You'll Do:

? Influencer Discovery & Outreach
? Identify and onboard relevant YouTube creators (health, fitness, lifestyle, food, wellness niches).
? Build long-term relationships with creators and agencies.

? Campaign Execution ? Plan and execute YouTube influencer campaigns aligned with brand goals.
? Brief influencers on campaign objectives, brand tonality, and content guidelines.
? Ensure timely execution and delivery of content.

? Content & Performance Management
? Monitor influencer videos for compliance with brand messaging.
? Track and analyze campaign performance (views, engagement, CPV, conversions).
? Generate insights and recommendations to improve future campaigns.

? Budget & Operations ? Manage influencer budgets and negotiations.
? Ensure smooth coordination of contracts, invoices, and payments.

? Innovation & Trends
? Stay updated on YouTube trends, creator economy, and competitor activity.
? Suggest innovative influencer formats (product reviews, challenges, tutorials, collabs).

Who You Are:

? Someone with 1-3 years of experience in influencer marketing, preferably in D2C / FMCG / wellness brands.
? Have a strong understanding of the YouTube ecosystem, analytics, and creator communities in India.
? Have excellent communication and negotiation skills. ? Data-driven with the ability to measure ROI and optimize campaigns. ? ?

Job Types: Full-time, Permanent

Pay: ?816,065.37 - ?973,479.95 per year

Benefits:

Health insurance Provident Fund
Application Question(s):

Do you have experience in Influencer Marketing Youtube? How many year's of experience you have? Do you have experience in Beauty and personal Care Industry?
Work Location: In person