Job Description

Job Title: Influencer Marketing Executive

Location:

Delhi / Hybrid / Remote (as per company policy)

Reports To:

Manager - Influencer Marketing / Head of Marketing

About Riddler Media

(You can insert a brief description of Riddler Media here: mission, clients, what kind of influencer / content space you work in, culture, etc.)

Role Summary

The Influencer Marketing Executive will be responsible for planning, executing, and optimizing influencer-led campaigns to build brand awareness, engagement, and drive business results. You will act as the liaison between the company and influencers/content creators, ensuring campaigns meet quality, timeline, budget and performance objectives.

Key Responsibilities

Research & Identify Influencers: Identify relevant influencers and content creators across platforms (Instagram, YouTube, TikTok, etc.) whose audience matches Riddler Media's target demographics. Outreach & Negotiation:
Reach out to potential influencers, negotiate terms, rates, content deliverables, timelines and contractual agreements.

Campaign Planning & Coordination:
Assist in campaign ideation (themes, content formats), brief influencers, coordinate content production, ensure alignment with brand guidelines.Review influencer content for creative fit, brand compliance (visual, messaging, legal/disclosure norms), ensure on-time delivery.Oversee campaign roll-out, track deliverables, monitor performance (reach, engagement, conversions, etc.), troubleshoot issues.Collect data, prepare performance reports, derive insights, suggest optimizations for current and future campaigns.Maintain good relationships with influencers, agencies and partners; ensure satisfaction and explore long-term collaboration.Monitor platform updates, emerging creators, influencer marketing best practices, competitor campaigns; suggest innovative ideas.Required Skills & Experience

Content Quality & Review: Campaign Execution & Monitoring: Reporting & Analytics: Relationship Management: Keep Abreast of Trends:

Education:

Bachelor's degree in Marketing, Communications, Media, or related field.

Experience:

1-3 years (or as suited) of experience in influencer marketing, digital marketing or similar roles. Strong understanding of social media platforms, influencer ecosystem, content types. Excellent written & verbal communication skills. Good negotiation skills and ability to work with budgets. Organized, detail-oriented, able to manage multiple campaigns simultaneously. Basic data analytics skills: comfortable working with metrics, reporting tools; ability to interpret data and draw actionable insights. Creative mindset -- able to contribute ideas for campaigns, content, partnerships. Good interpersonal skills -- building and managing relationships with influencers, internal teams, agencies.
Preferred / Plus

Experience in agency or media company handling multiple brands. Knowledge of influencer marketing tools/platforms (for discovery, performance tracking, contract management). Experience with paid influencer campaigns, or hybrid (paid + barter) models. Familiarity with legal and regulatory norms around influencer content/disclosures in India. Multilingual skills or strong local influencer network in relevant markets.
KPI / Metrics to Track

Number of influencer collaborations per period Engagement metrics: reach, likes, comments, shares, etc. Content quality / adherence to briefs & timelines ROI: Cost per engagement, Cost per acquisition etc. Growth in brand awareness / followers / other growth goals Influencer retention / satisfaction
Job Types: Full-time, Fresher

Pay: Up to ₹15,000.00 per month

Benefits:

Flexible schedule Work from home
Education:

Higher Secondary(12th Pass) (Required)
Language:

English (Required)
Work Location: Remote