Influencer Marketing Executive

Year    DL, IN, India

Job Description

Job Title: Influencer Campaign Executive - Video & Review Operations



Overview



This is a full-time, execution-oriented role responsible for managing influencer campaigns end-to-end -- from discovery to outreach, dispatches, follow-ups, video and review collection, and reporting. The role demands

daily discipline, structured documentation, and measurable output

. It is

not a creative, strategic, or content ideation role

. Execution is the core.

Core Responsibilities - A to Z of the Role



1. Influencer Discovery & Shortlisting



Shortlist

90 to 150 new creators per week

based on campaign needs (category, region, follower base, content quality). Ensure all data fields are filled: name, Instagram handle, follower count, city, phone number, engagement quality, platform health, and fit. Submit only filtered, verified, and aligned profiles. Eliminate irrelevant or outdated creators.

2. Outreach & Conversion



Send

minimum 300 outreach messages per week

(via DM, WhatsApp, or email). Actively follow up and convert

60 to 90 creators per week

into the campaign -- across barter, paid, or hybrid models. Document each outreach attempt. Maintain message logs and avoid duplication or confusion.

3. Order Dispatch Coordination



Collect full address and phone details for every confirmed creator. Coordinate with warehouse or dispatch teams to ensure timely shipment of products. Track

100 percent

of shipments -- every parcel dispatched must be followed until delivered and recorded.

4. Video / Review Collection



Collect

minimum 60 to 75 influencer videos or reviews per week

. Ensure each content submission includes: Clear product visibility Good lighting and clean audio Natural integration (not forced or robotic) No incorrect claims or off-brand messaging Track each submission with a live Google Sheet and folder system, updated daily.

5. Execution Scripts & Guidelines



Share brand-approved briefs or scripts before every content shoot. Confirm creator understanding of tone, usage, and claims. Review every video before acceptance. Reject all off-script or low-quality content.

6. Reporting & Daily Tracking



Update campaign trackers in Google Sheets

at least twice daily

. Track status across: Outreach ? Confirmed Dispatch ? Delivered Video ? Submitted / Pending / Rejected Payment or barter type Final content folder links No row should be left incomplete. No task should exist outside the sheet.

7. Buyer Resolution Support (If Required)



Handle any creator-side issues, such as: Missing packages Address errors Product confusion Payment clarifications Escalation to management only if not resolved in

24-48 hours

with at least two follow-ups done.

8. Payment Coordination (For Paid Campaigns)



Collect influencer invoices in correct format. Get approvals and follow through on payment cycle. Confirm payout received and close loop.

No creator should be left unpaid due to lack of follow-through.


Expected Work Style & Discipline



Create a clear task list every morning and maintain it throughout the day. Submit daily EOD reports with quantitative progress. Do not delay or skip follow-ups. Every delay compounds the campaign delivery. Escalate problems only after

you have tried to resolve them yourself

. Avoid informal work styles -- all updates must be formal, written, and recorded.

Tools Required



Google Sheets (campaign tracking, dispatch logs, outreach tracking) WhatsApp Business / Instagram DMs (for creator communication) Google Drive (to collect and organize content, maintain folders) Gmail (for invoices, formal communication)

What Will Define Success in This Role



Metric



Weekly Minimum Expectation



Creators Shortlisted

90-150

Outreach Messages Sent

300+

Creators Converted

60-90

Videos/Reviews Collected

60-75

Dispatch Tracking Completion

100 percent

Reporting & Tracker Updates

Twice Daily, 100 percent accurate

Red Flags That Will Not Be Tolerated



Missing rows or updates in tracking sheets. Incomplete outreach, or ghosting creators post-confirmation. Accepting substandard videos without quality check. Failing to escalate serious issues with solution options. Escalations from brands due to your delay, miscommunication, or oversight.
Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement
Language:

English (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD4405388
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    DL, IN, India
  • Education
    Not mentioned
  • Experience
    Year