Job Title: Influencer Campaign Executive - Video & Review Operations
Overview
This is a full-time, execution-oriented role responsible for managing influencer campaigns end-to-end -- from discovery to outreach, dispatches, follow-ups, video and review collection, and reporting. The role demands
daily discipline, structured documentation, and measurable output
. It is
not a creative, strategic, or content ideation role
. Execution is the core.
Core Responsibilities - A to Z of the Role
1. Influencer Discovery & Shortlisting
Shortlist
90 to 150 new creators per week
based on campaign needs (category, region, follower base, content quality).
Ensure all data fields are filled: name, Instagram handle, follower count, city, phone number, engagement quality, platform health, and fit.
Submit only filtered, verified, and aligned profiles. Eliminate irrelevant or outdated creators.
2. Outreach & Conversion
Send
minimum 300 outreach messages per week
(via DM, WhatsApp, or email).
Actively follow up and convert
60 to 90 creators per week
into the campaign -- across barter, paid, or hybrid models.
Document each outreach attempt. Maintain message logs and avoid duplication or confusion.
3. Order Dispatch Coordination
Collect full address and phone details for every confirmed creator.
Coordinate with warehouse or dispatch teams to ensure timely shipment of products.
Track
100 percent
of shipments -- every parcel dispatched must be followed until delivered and recorded.
4. Video / Review Collection
Collect
minimum 60 to 75 influencer videos or reviews per week
.
Ensure each content submission includes:
Clear product visibility
Good lighting and clean audio
Natural integration (not forced or robotic)
No incorrect claims or off-brand messaging
Track each submission with a live Google Sheet and folder system, updated daily.
5. Execution Scripts & Guidelines
Share brand-approved briefs or scripts before every content shoot.
Confirm creator understanding of tone, usage, and claims.
Review every video before acceptance. Reject all off-script or low-quality content.
6. Reporting & Daily Tracking
Update campaign trackers in Google Sheets
at least twice daily
.
Track status across:
Outreach ? Confirmed
Dispatch ? Delivered
Video ? Submitted / Pending / Rejected
Payment or barter type
Final content folder links
No row should be left incomplete. No task should exist outside the sheet.
7. Buyer Resolution Support (If Required)
Handle any creator-side issues, such as:
Missing packages
Address errors
Product confusion
Payment clarifications
Escalation to management only if not resolved in
24-48 hours
with at least two follow-ups done.
8. Payment Coordination (For Paid Campaigns)
Collect influencer invoices in correct format.
Get approvals and follow through on payment cycle.
Confirm payout received and close loop.
No creator should be left unpaid due to lack of follow-through.
Expected Work Style & Discipline
Create a clear task list every morning and maintain it throughout the day.
Submit daily EOD reports with quantitative progress.
Do not delay or skip follow-ups. Every delay compounds the campaign delivery.
Escalate problems only after
you have tried to resolve them yourself
.
Avoid informal work styles -- all updates must be formal, written, and recorded.
Tools Required
Google Sheets (campaign tracking, dispatch logs, outreach tracking)
WhatsApp Business / Instagram DMs (for creator communication)
Google Drive (to collect and organize content, maintain folders)
Gmail (for invoices, formal communication)
What Will Define Success in This Role
Metric
Weekly Minimum Expectation
Creators Shortlisted
90-150
Outreach Messages Sent
300+
Creators Converted
60-90
Videos/Reviews Collected
60-75
Dispatch Tracking Completion
100 percent
Reporting & Tracker Updates
Twice Daily, 100 percent accurate
Red Flags That Will Not Be Tolerated
Missing rows or updates in tracking sheets.
Incomplete outreach, or ghosting creators post-confirmation.
Accepting substandard videos without quality check.
Failing to escalate serious issues with solution options.
Escalations from brands due to your delay, miscommunication, or oversight.
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Cell phone reimbursement
Internet reimbursement
Language:
English (Preferred)
Work Location: In person
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