Job Description

Influencer Marketing - Employer Branding & Lead Generation - 4+ Years - Mumbai
Location - Mumbai
We are looking for a dynamic and results-driven Influencer Marketing professional to plan, execute, and scale influencer-led campaigns across digital platforms. The role focuses on building strong creator partnerships, driving brand awareness, and supporting lead generation and employer branding initiatives through authentic influencer collaborations.
Your Future Employer
A fast-growing organization in the HR and people-solutions space, known for its strong thought leadership, digital-first marketing approach, and impactful presence across professional and social platforms. The company fosters innovation, agility, and data-driven marketing excellence.
Responsibilities

• Develop and execute influencer marketing strategies aligned with brand, marketing, and business objectives
• Identify, onboard, and manage relationships with influencers, creators, HR thought leaders, and industry experts
• Plan and execute influencer campaigns across LinkedIn, Instagram, YouTube, X (Twitter), and emerging platforms
• Negotiate commercials, contracts, deliverables, timelines, and content usage rights with influencers
• Collaborate closely with content, performance marketing, PR, and brand teams to ensure integrated campaign execution
• Track and analyze campaign KPIs such as reach, engagement, CTR, leads, conversions, and ROI
• Manage influencer calendars, briefs, approvals, execution timelines, and post-campaign performance reports
• Ensure influencer content adheres to brand guidelines, legal norms, platform policies, and disclosure requirements
• Stay updated on influencer marketing trends, platform algorithms, compliance guidelines, and best practices
• Support employer branding, recruitment marketing, and B2B lead-generation initiatives through influencer collaborations

Requirements

• Graduate / Postgraduate with 4+ years of experience in Influencer Marketing or Digital Marketing
• Proven experience working with influencers, creators, and thought leaders (B2B or B2C)
• Strong understanding of social media platforms, influencer ecosystems, and content formats
• Exposure to performance marketing metrics and campaign optimization is highly preferred
• Excellent communication, negotiation, and stakeholder management skills
• Analytical mindset with the ability to track performance and derive actionable insights

What Is in It for You

• Opportunity to build and scale influencer-led branding for a growing organization
• High-visibility role working with leadership, marketing, and performance teams
• Exposure to employer branding, B2B marketing, and thought leadership initiatives
• Fast-paced, entrepreneurial environment with strong ownership and learning opportunities

Reach Us
If you feel this role aligns with your career aspirations, please share your updated CV via email at
? megha.rajput@crescendogroup.in for a confidential discussion.
Disclaimer
Crescendo Global specializes in Senior to C-level niche recruitment. We are committed to inclusive hiring practices and do not discriminate on any grounds.
Note
Due to the high volume of applications, we may not respond individually. If you do not hear back within 1 week, please consider your profile not shortlisted.
Beware of Scams
Crescendo Global never asks for money, purchases, or system upgrades. Please verify opportunities only via
Profile Keywords
Crescendo Global, Influencer Marketing Jobs, Employer Branding Jobs, Creator Marketing, B2B Influencer Marketing, LinkedIn Influencer Campaigns, Performance Marketing Support, Digital Marketing Jobs, Mumbai Jobs.

Skills Required