2+ years in Influencer Marketing & Campaign Management for e-commerce/DTC brands
Job Type:
Full-time (Night Shift)
Working Hours:
7:30 PM - 4:30 AM IST
About the Role
We are seeking an Influencer Management Specialist to lead and scale our influencer marketing initiatives for our e-commerce/DTC business. You will be responsible for identifying, engaging, onboarding, and managing relationships with influencers across Instagram, YouTube, TikTok, and other platforms to drive brand awareness, engagement, and conversions. The ideal candidate has hands-on experience working with e-commerce brands or managing e-commerce influencers, including campaign execution, performance tracking, and building long-term partnerships.
Key Responsibilities
Identify, onboard, and manage influencers aligned with brand values, target audience, and campaign objectives.
Source and manage influencers specializing in e-commerce/DTC product promotions, including Instagram, TikTok, YouTube, and other platforms.
Negotiate deliverables, timelines, and contracts with influencers.
Plan and execute influencer campaigns to support product launches, seasonal promotions, and evergreen content.
Collaborate with content and paid media teams to amplify influencer-generated content (IGC) for e-commerce campaigns.
Monitor influencer performance (reach, engagement, conversions, and sales impact) and track ROI.
Ensure compliance with brand guidelines, and platform policies.
Build and maintain long-term influencer relationships.
Stay updated with influencer marketing trends, new platforms, emerging talent, and e-commerce influencer strategies.
Qualifications & Skills
3+ years of proven experience in influencer marketing or talent management for e-commerce or DTC brands.
Strong knowledge of Instagram, TikTok, YouTube, and influencer marketing platforms (e.g., Upfluence, AspireIQ, GRIN).
Excellent negotiation, relationship management, and communication skills.
Data-driven mindset with experience in campaign performance analytics and tracking e-commerce conversions.
Creative thinker with the ability to spot trends and match influencers to brand voice.
Strong organizational and project management skills.
Prior experience in Shopify or other e-commerce platforms preferred.
Preferred
Hands-on experience in paid amplification of influencer content.
Knowledge of affiliate marketing and influencer commission models.
Experience in scaling influencer campaigns specifically for online product sales.
Job Type: Full-time
Pay: ₹500,000.00 - ₹900,000.00 per year
Benefits:
Work from home
Application Question(s):
Do you have 3+ years of experience in influencer marketing or talent management for e-commerce/DTC brands?
Have you previously managed influencer campaigns for e-commerce brands or products?
Which platforms have you sourced and managed influencers on? (Select all that apply)
Have you worked with influencer marketing platforms like Upfluence, AspireIQ, or GRIN?
Do you have experience with Shopify or other e-commerce platforms while managing influencer campaigns?
Are you comfortable analyzing campaign performance and calculating ROI for influencer campaigns?
Have you ever negotiated influencer deals or contracts?
This role requires night shift work from 7:30 PM - 4:30 AM IST. Are you available for this schedule?
Work Location: Remote
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