Key Responsibilities:1. Keeping the loyality program competitive with the market offerings. 2. Lead for driving the secondary volume/value growth in the business leading to primary growth. 3. Taking the lead on long term activities to ensure that the influencers' core drivers are addressed. 4. Work on processes and structures to drive secondary field force productivity and effectiveness. 5. Managing the regional engagement team to improve influencer engagement on the ground level. 6. Driving the micro market initiatives. 7. Designing yearly roadmap for engagement activities at club level. 8. Design of AOP. 9. Improve secondary to primary ratio to drive growth. 10. Manage the backend operations through contact centre. (ref:updazz.com)
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