Job Description

About The Media Ant:

The Media Ant is a 13-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform works equally well for both online and offline media.


This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to plan and launch a campaign.


The Media Ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more.

:

Associate Manager Influencer Marketing will be a part of the existing Influencer Marketing Business Unit at The Media Ant. The role provides extensive experience in social media management, digital strategy, content creation, and building successful influencer campaigns. You'll collaborate with brands and assist in developing and executing campaigns that drive growth and engagement. You'll also get to work on our AI powered Influencer Marketing Planner Tools The right person for this role should have a minimum of 2 years and a maximum of 5 years of experience in handling Influencer Marketing Campaigns across Instagram, YouTube, LinkedIn, ShareChat etc.

Education:

MBA/master's degree

Job Experience Required

2 years

Day-to-Day Work:

Plan and execute influencer marketing strategies across various platforms e.g. Instagram,YouTube, LinkedIn, ShareChat etc. Ideate and create content (static, video, etc.) for campaign briefs shared by our clients Coordinate with the Account Management team and attend client meetings Shortlisting and selection of influencers based on Data i.e. Reach, Views, Engagement metrics etc. Design, schedule, and manage social media campaigns Work closely with influencers and collaborators, negotiating deliverables and timelines Share inputs on our AI powered Influencer marketing tool by benchmarking with others Work on Canva, Figma and other creative collaboration tools + Google Workspace Ensure Listings of Influencers on The Media Ant website are up-to-date
Attend Client meetings along with Account Managers to discuss campaign briefs

Must-Have:

Experience in content creation and campaign execution of Influencer Marketing campaigns for 1.5-2+ years Proficiency in any of Instagram, YouTube, LinkedIn, Sharechat or other social media platforms Experience of campaign types across Podcasts, Brand Collaboration, Celebrity, Product Launch or Reviews, Store Visit, Affiliate etc. Ability to conduct market research and derive insights on various viral social media campaigns that are trending at the moment Problem-solving mindset with an interest in creative and out-of-box ideation Excellent communication (both written and oral) and team collaboration skills Working knowledge of Canva, Figma, MS Office and similar tools
Negotiation skills and time management

Good to have:

Agency relationships with Social Media collaboration agencies, Macro & Micro influencer agencies Knowledge of ChatGpt, Perplexity AI or any similar AI tools for influencer marketing e.g. IMAI, Kofluence, Hyp.io, OneDimension, Confluencr and any others
Knowledge of ChatGpt, Perplexity AI or any similar AI tools for influencer marketing

See Our Past Campaigns

* Will give the ideal candidate a good sense of the variety of Influencer marketing campaigns we have successfully executed check website | LinkedIn