Job Description

Key Responsibilities
Strategic Leadership
Act as the MLEU marketing advisor to EMEA business and marketing stakeholders.
Define and prioritize marketing strategies aligned with vertical growth objectives.
Lead the development and execution of integrated marketing plans and client campaigns.
Campaign Execution & Enablement
Design and execute multi-geo multi-channel awareness and lead generation campaigns.
Develop persona profiles and client segmentation strategies.
Create and activate client journeys through research, messaging and validation
Support regional Field Marketing team in effective local activation of integrated campaign.
Establish and track KPIs to measure campaign effectiveness and ROI.
Partnerships & Collaboration
Design joint marketing initiatives with MLEU technology alliance partners.
Collaborate across the Marketing ecosystem - Corporate, Thought Leadership and Regional
Field Marketing for right inputs and best outcomes.
Candidate Profile
Industry & Marketing Expertise
Deep understanding of business and technology trends in MLEU industry.
10+ years of experience in B2B marketing, preferably in technology services.
Strong experience in using digital channels and platforms for awareness and demand gen
activities.
Proven success in integrated marketing strategies that deliver measurable outcomes.
Experience of working in / with Partner ecosystem for marketing initiatives is an advantage, not
mandatory.
Strategic & Operational Agility
Ability to self-start, self-motivate, and manage multiple complex priorities.

Skills Required