Job Description

Industry Marketing Lead - Insurance
Level : Associate Director
Location : India (Bangalore, Hyderabad, Chennai, Pune, Mumbai, Gurgaon, Noida)
Role Overview
We are seeking a strategic and results-driven marketing leader to spearhead integrated marketing
efforts for the Insurance vertical in EMEA region. This role will be responsible for shaping and
executing marketing strategies that drive brand growth, client engagement, and revenue impact. The
Industry Marketing Lead will collaborate closely with regional Field Marketing teams and cross-
functional stakeholders to deliver high-impact campaigns and programs.
Key Responsibilities
Strategic Leadership
Act as the Insurance marketing advisor to EMEA business and marketing stakeholders.
Define and prioritize marketing strategies aligned with vertical growth objectives.
Lead the development and execution of integrated marketing plans and client campaigns.
Campaign Execution & Enablement
Design and execute multi-geo multi-channel awareness and lead generation campaigns.
Develop persona profiles and client segmentation strategies.
Create and activate client journeys through research, messaging and validation
Support regional Field Marketing team in effective local activation of integrated campaign.
Establish and track KPIs to measure campaign effectiveness and ROI.
Partnerships & Collaboration
Design joint marketing initiatives with Insurance technology alliance partners.
Collaborate across the Marketing ecosystem - Corporate, Thought Leadership and Regional
Field Marketing for right inputs and best outcomes.
Candidate Profile
Industry & Marketing Expertise
Deep understanding of business and technology trends in Insurance industry.
10+ years of experience in B2B marketing, preferably in technology services.
Strong experience in using digital channels and platforms for awareness and demand gen activities.
Proven success in integrated marketing strategies that deliver measurable outcomes.
Experience of working in / with Partner ecosystem for marketing initiatives is an advantage, not mandatory.
Strategic & Operational Agility
Ability to self-start, self-motivate, and manage multiple complex priorities.
Comfortable operating within a complex, matrixed organizational structure.
Thrives in dynamic environments and can navigate ambiguity with focus and agility.
Client-Centric & Demand Generation Skills
Strong demand generation expertise and a client-first mindset.
Experience in developing client personas and journey-based marketing strategies.
Communication & Influence
Excellent communication skills with the ability to influence stakeholders across all levels.
Collaborative mindset with a track record of cross-functional engagement.
Innovation & Adaptability
Agile and innovative thinker with a strategic mindset.
Open to experimentation and new approaches to build client and partner relationships.
Success Metrics
Success in this role will be measured by:
Pipeline Influence: Marketing-influenced pipeline growth and conversion rates.
Brand Visibility: Increased brand awareness and share of voice in the Insurance vertical in
EMEA
Client Engagement: Improved client journey metrics including engagement, retention, and
advocacy.
Stakeholder Satisfaction: Positive feedback from sales, consulting, and regional field
marketing teams.
Partner Impact: Visibility and performance of joint campaigns with strategic partners.
Reporting
This position reports to the Senior Director and Head of Industry Marketing in EMEA and requires
close collaboration with EMEA Field Marketing teams.

Skills Required