Job Description

Responsibilities:- Ideate and create compelling storyboards for social media content that can be manifested into different content formats- static, infographics, video content.- Develop content IPs for social media campaigns that translate marketing objectives across business units into clear and motivating creative strategies- Work closely with the graphic & motion design team to brief & direct them to create content in different formats.- Stay updated on industry trends, market insights, and financial news to produce relevant and timely content.- Translate complex financial topics into accessible and consumable social media for our audience.- Conduct keyword research and optimize copy for SEO to improve content visibility and reach for You Tube Videos and Web Articles.- Analyze content performance metrics using analytics tools to track key performance indicators (KPIs) and guide optimization strategies.- Contribute to content marketing efforts by drafting newsletters, segmenting audiences, and evaluating campaign effectiveness.- Collaborate with agencies and creative teams to ensure timely delivery of content materials.Requirements:- Bachelor\'s degree in Finance, Economics, Journalism, Communications, or related field.- Proven experience of minimum 2 years working as a copywriter or content creator in the finance industry or related field.- Strong understanding of finance, equity markets, investment principles, and basic economic concepts.- Excellent writing and communication skills with a keen eye for detail.- Ability to research and analyze complex financial topics and present them in a compelling manner.- Proficiency in using social media platforms, content management systems, and SEO tools.- Creative thinker with the ability to develop innovative content ideas and concepts.- Highly organized, self-motivated, and able to work effectively in a fast-paced environment.- Portfolio demonstrating previous work in finance-related content creation is preferred.- Knowledge of design principles and video editing skills are a plus. (ref:updazz.com)

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