Job Description

Role Overview

We're seeking a data-driven, creative

Digital Marketing Manager

to lead and execute our digital strategy across QSR, FMCG, and HORECA verticals. This role blends Tamil-rooted brand storytelling with global digital standards to drive awareness, engagement, and conversion.

Key Responsibilities

Develop and execute integrated digital campaigns (SEO, SEM, email, social media, influencer, and display) Manage brand presence across platforms: Instagram, LinkedIn, YouTube, Meta Ads, and emerging channels Collaborate with content, design, and product teams to ensure brand consistency and cultural resonance Optimize campaigns based on performance metrics (CTR, ROAS, CAC, LTV) Lead A/B testing, conversion funnel optimization, and retargeting strategies Oversee digital asset management and cloud-based content workflows Coordinate with international partners for geo-targeted campaigns and compliance

KPIs & Metrics

Monthly growth in organic and paid traffic Engagement rate and follower growth across platforms Lead generation and conversion rates ROI on paid campaigns and influencer collaborations Email open and click-through rates

Skills & Qualifications

5+ years in digital marketing, preferably in FMCG/QSR/HORECA sectors Proficiency in tools like Google Ads, Meta Business Suite, SEMrush, Mailchimp, Canva, and HubSpot Strong grasp of Tamil cultural nuances and global branding standards Experience with cloud-based campaign management and analytics dashboards Excellent communication and cross-functional collaboration skills

Bonus Traits

Familiarity with Vastu-aligned content placement and spatial storytelling Experience in trade show digital promotion and sampling campaigns Ability to craft multilingual campaigns (Tamil + English)

Regards

HR Department

Rosun Natural Products Private Limited

M:

91 8925814710

hr@rosungroups.com |

Web link: www.rosungroups.com

Address: #6, 4th Main Road, Audco Nagar, Kattupakkam, Chennai - 600056

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 4 years (Required)
Work Location: In person