Job Description

Skill required:

Delivery - Market Research

Designation:

I&F Decision Sci Practitioner Specialist

Qualifications:

Any Graduation

Years of Experience:

7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

We're Accenture Marketing Operations. We're the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client's business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. You will conduct market and consumer research to support strategic decisions in product, marketing, and growth initiatives. Your insights will help clients better understand trends, competitors, and customer behavior.

What are we looking for?

o 8+ years of relevant experience o Experience with syndicated data sources (e.g., Nielsen, Kantar) o Experience using Meltwater & similar research tools o Experience with SQL and Python o Proficiency in tools such as SPSS, Word, Advanced Excel and PowerPoint o Experience in primary and secondary research o Strong analytical, statistical and problem-solving skills o A background in both quantitative and qualitative research o Skills in designing and analyzing quantitative studies o Ability to develop customer or competitor profiles o Structured thinking and attention to business context o Excellent verbal and written communication o Strong team player and excellent problem-solving skills o Ability to work in a global collaborative team environment o Attention to detail and ability to work in high pressure environment o Client management skills o Experience in E-commerce, CPG, Retail, Beauty industry and domain o Team handling Experience (5-10 members) o Prior experience of BI tools (e.g. Looker or Tableau or Power BI) o Prior experience using cloud data platforms (e.g. GCP, Snowflake etc.)

Roles and Responsibilities:

o Analyze shoppers, including transactional, behavioral, demographic, and panel-based insights--to understand retention trends, profile attributes, purchase journeys, and category dynamics, enabling data-driven marketing and commerce strategies o Conduct local trend spotting & competitive reviews o Provide consumer segmentation & behavioral insights using client provided data to inform strategy o Develop short-term (0-1 year) and long-term (2-3 years) trend forecasts by synthesizing consumer behavior, market dynamics, competitive activity, and cultural signals to guide strategic planning o Consolidate insights & trend identification into inputs




Any Graduation