Job Description

Skill required:

Delivery - Customer Insights

Designation:

I&F Decision Sci Practitioner Specialist

Qualifications:

Any Graduation

Years of Experience:

7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

We're Accenture Marketing Operations. We're the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client's business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. An interpretation of trends in human behaviors which aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit.

What are we looking for?

o 7+ years of relevant experience o Strong Communication skills with ability to translate data into effective and influential insights o Familiarity with CRM, marketing analytics or customer segmentation o Present findings to stakeholders through presentations, reports, and storytelling o Deliver actionable insights and make clear recommendations to business o Proficient user of advanced Excel calculations and Power point o Hands on experience in SQL o Ability to translate complex data into clear actionable business insights o Strong team player and excellent problem-solving skills o Ability to work in a global collaborative team environment o Consumer/Market Research & Insights o Stakeholder management o Experience in CPG, Retail, Beauty o Previous experience of BI tools (e.g. Looker or Tableau or Power BI) o Knowledge of cloud including AWS/Azure o GCP database experience o Working knowledge of Google Analytics/ Adobe Analytics

Roles and Responsibilities:

o Analyze marketing data from various sources to identify key insights and trends o Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions o Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope o Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders o Analyze analytics project requirements, create project prioritization & delivery plans o Liaise with onshore and in-market analytics leads for project plan execution o Ensure projects delivered adheres to quality & delivery timelines as per contractual SLAs o Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends




Any Graduation