Job Description

Skill required:

Delivery - Search Engine Optimization (SEO)

Designation:

I&F Decision Sci Practitioner Specialist

Qualifications:

Any Graduation

Years of Experience:

7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

We're Accenture Marketing Operations. We're the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client's business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. Develop an organic search engine optimization strategy based on client goals and objectives, defining keywords and priority content, and ensuring web/mobile content meets marketing needs.

What are we looking for?

o SEO Strategy & Execution - Develop and implement SEO best practices, including technical, on-page, and off-page optimization to enhance organic search rankings and website traffic o SEO Analytics & Performance Tracking - Analyze SEO metrics (rankings, traffic, CTR) and CRM data (customer interactions, conversions, engagement) using tools like Google Analytics (GA4), Search Console, and CRM dashboards o Keyword Research & Content Optimization - Conduct keyword research, metadata optimization, and content strategy development to align with search intent and improve visibility o Cross-Functional Collaboration - Work closely with marketing, sales, and analytics teams to integrate SEO and CRM strategies for a unified customer acquisition and retention approach o Trend Monitoring & Compliance - Stay updated with Google algorithm updates, evolving SEO trends, GDPR/CCPA regulations, and industry best practices to ensure continued business growth and compliance o Experience in data warehousing techniques like snowflake, GCP, Databricks o SQL o Industry Experience - Beauty, CPG, Retail o Python

Roles and Responsibilities:

o Understanding of the strategic direction set by senior management as it relates to team goals o Able to do keyword research, content optimization, technical SEO improvements, and performance reporting to enhance organic search visibility o Prepare actionable insights from SEO tools o In this role you are required to do analysis and solving of moderately complex problems o May create new solutions, leveraging and, where needed, adapting existing methods and procedures o The person would require understanding of the strategic direction set by senior management as it relates to team goals o Primary upward interaction is with direct supervisor o May interact with peers and/or management levels at a client and/or within Accenture o Guidance would be provided when determining methods and procedures on new assignments o Decisions made by you will often impact the team in which they reside o Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture




Any Graduation