Job Description

Skill required:

Delivery - Analytics Insights

Designation:

I&F Decision Sci Practitioner Manager

Qualifications:

Any Graduation

Years of Experience:

13 to 18 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

We're Accenture Marketing Operations. We're the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client's business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.

What are we looking for?

o 12+ years of experience in marketing analytics, with at least 6+ years in a lead role o Proven track record of leading high-performing analytics teams o Deep understanding of digital marketing ecosystems (paid media, SEO, CRM, email, etc.) and their associated analytics platforms o Proficiency in SQL and BI tools (e.g., Tableau, Power BI, Looker) o Experience in MarTech across platforms such as Google / Adobe / Salesforce o Exceptional communication skills, with the ability to influence executive decision-making o Strong Experience in a client-facing or consultancy environment with stakeholder management responsibilities o Knowledge AI/ML-driven marketing analytics solutions o Strong business acumen with the ability to link marketing metrics to business outcomes o Consulting or brand Experience in CPG, Retail, Beauty, e-commerce industry

Roles and Responsibilities:

o Manage end to end delivery of marketing analytics project and a team of analytics professionals, fostering a high-performance culture of innovation, accountability, and continuous learning o Partner closely with senior executives to drive strategic initiatives backed by data & advanced analytics, and industry best practices o Be responsible for building a high performing team, upskilling and growth of marketing analytics practice o Serve as the key analytics point of contact for internal leadership and external clients or partners o Translate complex analytical outputs into business language to influence strategy and investment decisions o Collaborate cross-functionally with Product, Sales, Finance, and Engineering to ensure alignment and execution on shared goals o Lead the design and delivery of campaign performance reports, dashboards, and marketing KPIs o Lead the development of advanced attribution models, forecasting tools, and ROI analysis o Provide deep customer and market insights to inform segmentation, targeting, and personalization strategies




Any Graduation