Job Description

Skill required:

Delivery - Social Media Monitoring & Analytics

Designation:

I&F Decision Sci Practitioner Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

We're Accenture Marketing Operations. We're the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client's business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. Act of monitoring and Analyzing Social Media activities, including opportunity analysis & initiatives definition, roadmap formulation & vendor selection, social intelligence technologies, business intelligence, and service set-up & management.

What are we looking for?

o Strong understanding of social media platforms and social analytics / ad platforms o Primary skillset should be storytelling, social insight generation and presentation with 3-5 years of experience o Experience in social listening and sentiment analysis o Ability to draw relevant insights from data and visualize them on slides o Good PowerPoint Skills o Excellent communication skills (verbal and written) o Ability to understand the business context o Experience of working with onshore teams o Strong team player and excellent problem-solving skills o Ability to work in a global collaborative team environment o Attention to detail and ability to work in high pressure environment o Proficient in social listening and sentiment analysis, trend identification and translating data into actionable insights o Familiarity with platforms like Dash social, Talkwalker, Sprinklr, Brandwatch and Hootsuite preferred o Up to date on social media platforms and reporting suite (Facebook, Instagram, Pinterest, TikTok etc.) o GA4, Looker, SQL/Python experience good to have o Strong knowledge of digital marketing and customer analytics preferred o Experience in CPG, Retail, Beauty preferred

Roles and Responsibilities:

o Understand audience behavior and preferences through data analysis. Benchmark performance against competitors to identify opportunities or threats o Create regular reports and dashboards to share performance trends, identify what s working, and highlight areas of concern. o Track KPIs like engagement rate, reach, impressions, follower growth, click-through rates, and conversions across platforms o In this role you are required to do analysis and solving of increasingly complex problems o Your day-to-day interactions are with peers within Accenture o You are likely to have some interaction with clients and/or Accenture management o You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments o Decisions that are made by you impact your own work and may impact the work of others o In this role you would be an individual contributor and/or oversee a small work effort and/or team




Any Graduation