Job Description

Skill required:

Delivery - Digital Analytics

Designation:

I&F Decision Sci Practitioner Analyst

Qualifications:

Any Graduation

Years of Experience:

3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song-- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

We're Accenture Marketing Operations. We're the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client's business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. Digital analytics are quantitative measurements of the performance of online content, including advertising campaigns, social media, and websites.

What are we looking for?

o Hands on knowledge of GA4 / Adobe analytics / Looker o Intermediate to Expert knowledge of excel o Proven experience in marketing analytics, insights generation, or a similar activity o Strong problem-solving skills and attention to detail o Good communication skills with ability to manage client-facing responsibilities o Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision o Ability to work with and lead mid to large teams and able to work with multiple stakeholders E.g. delivery leads, clients and operational excellence teams o Ability to analyze data to generate meaningful insights to answer key business questions o Ability and experience in storytelling with data and creating a coherent story to answer business questions o Deep experience in storytelling using PowerPoint o Deep understanding of Marketing and ecommerce KPIs o Assess Ad hoc / on-demand analyses and insights requirements, create project prioritization & delivery plans o Liaise with onshore and in-market analytics leads for project plan execution o Experience with Python o Experience in CPG, Retail, Beauty o Previous experience of BI tools (e.g. Looker or Tableau or Power BI)

Roles and Responsibilities:

o Analyze eCommerce and website data from various sources to identify key insights and trends o Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, and data-driven business decisions o In this role you are required to do analysis and solving of lower-complexity problems o Your day-to-day interaction is with peers within Accenture before updating supervisors o In this role you may have limited exposure with clients and/or Accenture management o You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments o The decisions you make impact your own work and may impact the work of others o You will be an individual contributor as a part of a team, with a focused scope of work




Any Graduation