Job Description

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Infosys Center for Emerging Technology Solutions iCETS is the Emerging Technologies solution incubation partner for Infosys clients and service lines iCETS focuses on incubation of NextGen services and offerings by identifying and building technology capabilities to accelerate innovation The current areas of incubation include AI ML Blockchain Computer Vision Conversational interfaces AR VR Deep Learning Advanced analytics using video speech text and much more To support iCETS marketing and evangelization campaigns through branding and advocacy of key iCETS people and offerings leading to brand recall and mindshare Accelerate endeavours with branding activities by coordinating and promoting internal and external events Highlight unit achievements and aid the endorsement process for innovative thought leadership

Key Responsibilities:

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Work closely with various Centers of Excellence and help articulate their solutions in a manner that can resonate with business clients Work with cross functional team of researchers domain experts sales team architects and development teams for marketing collateral creation Contribute toward creating artifacts Mailers Newsletters Social Media Posts Webinars Marketing Videos Point of Views Case Studies Blogs Artifacts for Customer Visits etc Creatively showcase technology solutions and offerings Actively handle work towards marketing campaigns for events to facilitate branding of technologies Help ideate and conceptualize content artifacts for Client Contextualization

Technical Requirements:

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Primary skills Domain Marketing Brand Management Domain Marketing Direct Marketing CRM Below the line marketing digital marketing Domain Retail Market Research Technology Digital Marketing Digital Marketing ALL Experience in content and social media marketing Excellent spoken and written communication skills Hands on experience in articulating business case studies Ability to grasp new emerging technology use cases Ability to work closely with Technology Design Teams Ability to create content collateral work with external vendors to create these Experience in organizing corporate events seminars webinars for product evangelization lead generation

Additional Responsibilities:

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Ability to work with clients to identify business challenges and contribute to client deliverables by refining analyzing and structuring relevant data Awareness of latest technologies and trends Logical thinking and problem solving skills along with an ability to collaborate Ability to assess the current processes identify improvement areas and suggest the technology solutions One or two industry domain knowledge

Preferred Skills:

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Domain->Marketing->Brand Management,Domain->Marketing->Direct Marketing & CRM / Below the line marketing, digital marketing,Domain->Retail->Market Research,Technology->Digital Marketing->Digital Marketing - ALL