Strategy - Develop and implement a comprehensive social media strategy that aligns with the company's goals and brand voice across platforms like Instagram, X, Facebook, LinkedIn, and YouTube.
Content Operations - Lead and mentor the Social Media Executive and other contributors (designers, freelancers, etc). All content will be created in-house.
Content Creation: Strong command of Instagram and short-form video content. Bonus: Canva, Figma, InShot or any editing tool. Visit sports venues/courts to shoot original content (reels, highlights, BTS, interviews) during/post working hours. Assist in ideating and producing high-quality content: short-form videos, carousels, reels, stories, and creatives.
Reporting: Create fortnightly/monthly/quarterly content reports, aligning with marketing goals, events, and brand moments.
Real-Time Marketing: Lead and oversee on-ground content capture alongside the Social Media Executive -- ensuring key events, player stories, and community moments are documented through real-time content that aligns with brand strategy and storytelling goals.
Internal Collaborations: Collaborate with the business teams to generate creative ideas for social media campaigns, venue launches, promotions, in-app banner designs, etc.
Research & Insight - Monitor social media channels for trends, relevant news, and real-time opportunities to engage with our audience. Research competitor activity, algorithm updates, best practices, emerging platforms, and digital trends to inform the social media strategy.
Social Media hygiene - Respond to comments, messages, and mentions in a timely and professional manner, cultivating relationships with followers and influencers.
External Collaborations - Manage social media collaborations, including partnerships with influencers and other brands.
Offline activities - Actively covering offline activities, engaging with customers, and internal staff to create original and sustainable content.
Design - Being an internal design and editing export to publish content at high speeds.
Requirements:
3-5 years of experience managing social media for a brand (startup, lifestyle, fitness, or youth-centric preferred).
Proven ability to own and scale a brand's online voice and presence.
Strong understanding of what performs on social, and how to balance creative intuition with performance data.
Experience leading small teams, agencies, or freelance creators.
Comfortable being hands-on -- from content planning, content creation to being on the field for key content capture moments.
Proficient in analytics tools (Meta Suite, LinkedIn Analytics, etc.).
Passion for sports IS A MUST -- you play, watch, or vibe with the lifestyle. If you play pickleball/padle its a plus.