Job Description

This is a

senior, hands-on hybrid role

, not a management position. We are seeking a commercial and strategic specialist with a proven track record in both

growth marketing

and

business development

.

Your mission is twofold:

Marketing:

Architect and execute sophisticated, data-driven marketing campaigns (using HubSpot) to generate a predictable pipeline of MQLs.

Business Development:

Actively engage high-value prospects, identify and nurture new market opportunities, and support the closing of key accounts.
The ideal candidate is a master of the HubSpot stack and can provide

case studies

demonstrating their ability to drive measurable growth across the entire revenue funnel.

Key Responsibilities Growth Marketing & Automation

Architect & Execute Campaigns:

Independently design, build, and run sophisticated, multi-channel marketing campaigns within HubSpot to generate a consistent flow of MQLs and SQLs.

Hands-On Platform Management:

Serve as our in-house expert for the HubSpot stack (Marketing Hub, Sales Hub). Build and manage complex workflows, segmentation lists, and lead scoring models.

Analyze & Optimize:

Continuously monitor and report on MQL/SQL velocity, campaign performance, and pipeline contribution, using data to relentlessly optimize for ROI.

Create High-Converting Assets:

Develop compelling email copy, ad creatives, stunning graphics, high-performance landing pages, and persuasive presentations.

Business Development & Sales Alignment

New Opportunity Sourcing:

Proactively identify and research new market segments, strategic partnership opportunities, and high-value target accounts.

Strategic Outreach:

Work alongside leadership to engage target accounts, build relationships with key decision-makers, and convert marketing-generated interest into qualified sales conversations.

Full-Funnel Ownership:

Nurture qualified leads from the MQL stage through to SQL, ensuring a seamless handover to the closing team and providing support as needed.

Market Feedback:

Act as the bridge between the market and the marketing team, bringing back frontline insights to refine messaging, campaigns, and strategy.

Qualifications and Experience

Experience:

8-10 years

of hands-on experience in a hybrid B2B role combining demand generation, growth marketing, and business development.

What We Offer

A competitive salary and performance-based incentives. A flexible, hybrid work model.

(Candidates must be based in the Pune area and available for in-person meetings as needed).

The opportunity to own a critical, full-funnel role and make a direct, measurable impact on Designial's growth. Growth opportunity to move into a leadership role, based on performance. A mature and professional environment that respects deep expertise and autonomy. Support for professional development and maintaining certifications.

To Apply

Please submit your resume, a brief cover letter, and a link to your online portfolio or case studies to

indiahr@designial.com

. Your portfolio must include case studies with specific data and KPIs that showcase the results your marketing campaigns and business development efforts have generated.

Proven Track Record (Required):

You must provide a portfolio of case studies with specific data and KPIs that clearly demonstrate your past success in:

Driving Lead Generation:

Quantifiable success in building and scaling a lead generation engine (MQL/SQL volume).

Improving Lead Quality:

Evidence of improving MQL-to-SQL conversion rates.

Pipeline & Revenue Contribution:

Examples of campaigns andpersonal outreach efforts that directly contributed to sales pipeline and can be tied to revenue growth.

Business Development Wins:

Examples of new markets entered, strategic partnerships secured, or key accounts you helped acquire.

High-Impact Individual Contributor:

You are a self-starter who can work autonomously to drive projects from start to finish and deliver on key business objectives.

Certifications:

Required:

HubSpot Marketing Hub Software Certification

(or equivalent, e.g., Inbound Marketing).

Preferred:

Certifications in HubSpot Sales Hub, Marketo, Salesforce, or Adobe Experience Manager (AEM) are highly desirable.

Analytical Skills:

Expert-level ability to analyze campaign data and translate it into actionable insights and optimizations.

Education:

A Bachelor's degree in Marketing is

required

. An MBA or a Master's degree in marketing is preferred.
Job Type: Full-time

Pay: ₹300,000.00 - ₹503,664.00 per year

Benefits:

Work from home
Application Question(s):

This is a hybrid role. Are you currently based (or willing to relocate on your own) in the Pune, Maharashtra area and available for regular in-person meetings as needed?
This senior role is a hybrid of Growth Marketing (building campaigns to generate inbound MQLs) and Business Development (proactive outreach to source new accounts). In your most recent role, what percentage of your time was split between these two functions? (e.g., 70% Marketing / 30% Business Development)
The job requires a portfolio of case studies. In 1-2 sentences, describe the single best measurable result (e.g., MQL, SQL, or Revenue) from a campaign or initiative you personally ran. We will ask for the complete case study in the interview.

Education:

Bachelor's (Required)
Experience:

Marketing: 8 years (Required)
Work Location: Remote