Job Description

A hospital marketing job involves developing strategies to boost patient volume, brand awareness, and community engagement through digital (SEO, social media, email) and traditional campaigns, content creation (blogs, videos), market research, event planning (health fairs), and managing PR and budgets, requiring collaboration with medical staff and a strong grasp of healthcare regulations. Key responsibilities include writing copy, analyzing trends, managing online presence, and measuring campaign effectiveness to align with hospital goals. Key Responsibilities

Strategy & Planning

: Develop and execute comprehensive marketing plans for hospital services, aligning with organizational goals and analyzing market trends.

Digital Marketing

: Manage SEO, social media, email campaigns, and the hospital's website content.

Content Creation

: Produce marketing copy, blogs, videos, and other materials, often collaborating with medical professionals.

Market Research

: Identify target audiences, evaluate trends, and analyze competitor activities.

Community Engagement

: Organize health fairs, outreach programs, and manage media/community relations.

PR & Communications

: Handle public relations, media communications, and internal promotion of services.

Budget & Performance

: Prepare and manage budgets, track campaign performance, and report results.
Core Skills & Qualifications

Bachelor's degree in Marketing, Communications, or related field. Proven experience in healthcare or hospital marketing. Excellent written and verbal communication skills. Strong understanding of digital marketing, SEO, and healthcare industry trends. Ability to collaborate with medical staff and leadership.
Typical Job Titles Marketing Executive/Specialist, Marketing Manager (Healthcare/Hospital), Marketing Head, and Digital Marketing Manager (Healthcare).

Job Type: Full-time

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Work Location: In person