Full Time

Chennai

Posted 10 hours ago
Major Responsibilities:

• Proven experience as a WordPress web developer with a strong understanding of PHP, HTML 5, CSS 3, Bootstrap 5 and JavaScript / jQuery.
• Build and maintain high-quality, responsive WordPress websites that adhere to best practices and user experience (UX) principles.
• Design and build high-converting landing pages that align with marketing campaigns and business objectives.
• A keen eye for design and a passion for creating visually appealing user experiences.
• Ensure responsive web pages work on a variety of web browsers and mobile devices.
• Strategically implement ways to improve and track site performance.
• Ensure best security practices and compliance measures are implemented and maintained
• Create and maintain WordPress core and plugins updates and periodic backups.
• Troubleshoot and handle website issues as they arise.
• Experience working with debugging tools such as Chrome Inspector and Firebug.
• Maintain website uptime; performing preventative maintenance, troubleshooting breakdowns and keeping up to date on required software updates to mitigate any issues.

Technical SEO & SMM:

• Solid knowledge of SEO principles and best practices.
• Develop SEO-friendly website content, meta descriptions, and title tags.
• Implement effective on-page SEO strategies to improve website ranking in search results.
• Perform technical audits to identify and address website issues affecting SEO performance.
• Conduct thorough keyword research to identify relevant target keywords for content creation and optimization.
• Implement technical optimization opportunities such as Site Load Speed improvements, Mobile responsiveness, passing Core Web Vitals, Schema markup, etc.
• Having relevant knowledge to strategize and execute online advertising campaigns on Facebook, Google adwords, Quikr, OLX, Magic Bricks and Linkedin are important.

Technical PPC (Google & Meta Ads):

• Have extensive knowledge of the Google Ads platform.
• Experience managing an MCC account.
• Develop and implement PPC strategies for online campaigns, ensuring they align with overall marketing and business objectives.
• Manage the company\xe2\x80\x99s Google Ads account, including keyword research, ad creation, bidding strategies, and budget allocation.
• Execute performance marketing campaigns, collaborating with Marketing Leads and demonstrating proactive account management.
• Provide detailed performance reports, offering insights, results, and recommendations to ensure effectiveness and profitability of campaigns.

Job Features

Job Category

WEB Developer cum SEO/SMM& PPC Specialist