Job Description

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Senior Marketing Executive
Location: Bangalore
Experience: 3-4 years
Industry: Service / Staffing / Skill Development
Employment Type: Full-time | Work from Office
Summary
We are looking for a dynamic and results-oriented Senior Marketing Executive to spearhead our integrated marketing efforts across digital, performance, social media, and offline channels. This role is pivotal in driving brand visibility, lead generation, and customer engagement within the service and skill development sector. The ideal candidate will blend creative storytelling with data-driven strategy to deliver high-impact campaigns. You will play a key role in shaping our market presence, optimizing performance across platforms, and supporting business growth through innovative marketing initiatives.
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Responsibilities
1?? Digital & Performance Marketing

• Develop and execute high-ROI paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.

• Manage full-funnel performance campaigns focused on lead generation, CPL, CPA optimization, remarketing, and lookalike audience targeting.

• Conduct A/B testing to refine creatives, copy, and targeting for improved conversion rates.

• Lead SEO/SEM initiatives, including keyword research, content optimization, and web traffic analysis.

• Design and optimize landing pages aligned with campaign KPIs and user journey goals.

• Monitor, analyze, and report campaign performance using Google Analytics, Meta Business Suite, CRM dashboards, and other analytics tools.

2?? Social Media Marketing

• Build and maintain a strong brand presence across LinkedIn, Facebook, Instagram, and other relevant platforms.

• Develop and implement strategic social media campaigns--from ideation and content planning to execution and performance tracking.

• Collaborate with design and copy teams to produce engaging content, including posts, stories, reels, and videos.

• Foster community engagement and manage business page inquiries with consistent brand voice and tone.

• Track key metrics such as engagement, reach, follower growth, and lead conversions to refine strategy.

3?? Offline & Event Marketing

• Plan and execute branding events, workshops, and BTL (below-the-line) marketing activities.

• Partner with vendors for event branding, collateral design, and promotional material production.

• Support the sales team by preparing and distributing marketing assets such as brochures, standees, flyers, and display materials.

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Requirements
Requirements:

• Bachelor's or Master's degree in Marketing, Mass Communication, or a related field.

• 3-4 years of proven experience in marketing, preferably within the service, staffing, or skill development industry.

• Proven expertise in:

• Performance Marketing (Google Ads, Meta Ads, LinkedIn)

• Social Media Management & Strategy

• SEO/SEM and Analytics Tools (Google Analytics, Meta Business Suite)

• Content Planning, Coordination, and Campaign Execution

• Exceptional communication and presentation skills.

• Strong balance of creativity and analytical thinking.

• Demonstrated ability to manage multiple campaigns under tight deadlines with precision and impact.

Skills Required