Job Description

Regional Marketing (International Schools)

Crimson Schools is committed to delivering high-quality education through a growing network of international curriculum schools. With a focus on excellence, innovation, and community engagement, we aim to create meaningful learning environments that inspire students and support families. We are seeking an experienced marketing professional to drive strategic marketing, admissions growth, brand positioning, and support new school expansion across multiple locations.

Responsibilities

Achieve targeted growth and student retention in line with the annual business plan across all assigned schools. Manage marketing and student recruitment budgets and ensure positive ROI on all marketing initiatives. Build strong outreach programmes to enhance school visibility, community relationships, and brand reputation. Collaborate with Principals and admissions/marketing teams to develop and execute Annual Marketing Plans aligned with School Development Plans. Work closely with the Administration team to monitor marketing expenditure and recommend revisions based on market trends. Prepare periodic reports to track marketing activity, expenditure, and campaign effectiveness. Conduct comprehensive competitor analysis (fees, enrolment trends, academic offerings). Lead Parent Journey Mapping initiatives to elevate satisfaction and ensure an exceptional customer experience. Conduct parent surveys and provide actionable insights to improve service delivery. Build business connections and partnerships to support student recruitment opportunities. Organise and support on-campus events that strengthen community engagement and school visibility. Identify and build partnerships or sponsorship opportunities with businesses and community organisations. Ensure consistent implementation of brand guidelines and act as a brand ambassador for Crimson Schools. Liaise with local and national media for advertising, visibility, and promotional opportunities. Draft and submit press releases on school events, achievements, and major milestones. Execute targeted campaigns in collaboration with Leadership. Participate in group-wide marketing initiatives with school leaders and the central team. Support new school expansion by developing market-entry strategies, conducting market research, and creating marketing and admissions launch plans for upcoming international schools. Lead marketing planning for new school openings, including pre-launch branding, outreach, and enrolment campaigns.

Preferred Skills & Qualifications

Master's Degree (preferably in Business, Marketing, Communications, Economics, or related fields). Proven professional development in marketing and sales. 10+ years of experience in marketing within the education sector (international curriculum exposure preferred). Strong analytical skills and ability to use data for planning and decision-making. Demonstrated ability to lead, influence, and motivate cross-functional teams. Experience with CRM systems and the full admissions/sales lifecycle. Strong understanding of competitor activity and market trends. Proficiency in digital marketing, social media strategies, and emerging marketing tools. Strong customer-centric mindset with a focus on advocacy, retention, and parent experience. Ability to build high-level partnerships and networks beneficial to school growth. Commercially aware, results-driven, and strategic in approach.
Job Types: Full-time, Permanent

Pay: ?909,962.57 - ?1,959,298.14 per year

Benefits:

Health insurance Provident Fund
Work Location: In person