Job Description

Job Title: Influencer Marketing Executive
Location: Grant Road, Mumbai
Job Type: Full-Time
Day: Monday to Saturday
Time: 10am to 7pm
Salary: Best as per industry
Reports To: Marketing Manager / Director
Job Overview:
We are looking for a dynamic and results-driven Influencer Marketing Executive to join our marketing team. The ideal candidate will play a key role in identifying, partnering, and collaborating with social media influencers to amplify our brand presence, grow our follower base, and drive meaningful engagement across platforms--especially Instagram. You must have a deep understanding of influencer marketing trends, Instagram's algorithm, and performance analytics.
Key Responsibilities:
Influencer Strategy & Collaboration:
Identify and onboard relevant influencers that align with the brand's values, voice, and target audience.
Build and nurture strong, long-term relationships with influencers, creators, and brand ambassadors.
Manage day-to-day communication with influencers to ensure timely and high-quality content delivery.
Campaign Execution:
Design and execute influencer marketing campaigns to support product launches, promotions, and brand awareness initiatives.
Collaborate with content, social media, and design teams to ensure influencer content aligns with the overall brand strategy.
Contract & Budget Management:
Negotiate influencer contracts, deliverables, timelines, and payments.
Ensure compliance with campaign briefs and track contract deliverables effectively.
Performance Analysis & Reporting:
Monitor and evaluate campaign performance using KPIs such as impressions, reach, engagement, conversions, and ROI.
Create detailed performance reports with actionable insights and optimization recommendations.
Required Qualifications & Skills:
Education: Bachelor's degree in Marketing, Communications, PR, or a related field.
Experience: 2-3 years of hands-on experience in influencer marketing or social media strategy.
Knowledge & Skills:
Strong understanding of social media platforms (especially Instagram, YouTube, and TikTok).
Updated knowledge of influencer trends, content styles, and engagement strategies.
Excellent communication, relationship-building, and negotiation skills.
Proficiency in influencer marketing platforms and social media analytics tools.
Ability to analyze campaign data and draw actionable insights for optimization.
Key Performance Indicators (KPIs):
Reach & Impressions: Total number of unique users reached through influencer content.
Engagement Rate: Metrics such as likes, comments, shares, and saves.
Influencer ROI: Conversion rates, website traffic, or sales directly linked to influencer campaigns.
Audience Growth: Increase in followers and engagement across the brand's social media channels.
For more detail contact or whatsApp at 9503973095 Victor