Job Description

Position:

Senior Content Developer / Content Writer

Location:

Kattupakkam, Chennai, TN

Type:

Full-time / Contract

Reports to:

Strategic Lead / Brand Director

Job Role Overview

We're seeking a seasoned content professional who blends strategic thinking with creative excellence. As a Senior Content Developer, you'll lead the creation of high-impact, culturally resonant content across digital, print, and experiential platforms. Your work will shape brand narratives, drive engagement, and ensure compliance across QSR, FMCG, and HORECA verticals.

Key Responsibilities

Strategic Content Leadership

Develop and execute content strategies aligned with brand, sales, and compliance goals Translate executive vision into compelling narratives for trade shows, packaging, and digital platforms Lead editorial planning, content calendars, and cross-functional content rollouts Define and uphold brand voice across all formats and channels

Content Creation & Optimization

Write and refine content for websites, flyers, product labels, QSR menus, SOPs, and agreements Create multilingual content (English + Tamil) for diverse audiences Optimize content for SEO, readability, and conversion Ensure all content meets FSSAI, EU, and US regulatory standards

Mentorship & Collaboration

Guide junior writers and freelancers with structured feedback and editorial reviews Collaborate with design, legal, and marketing teams for cohesive execution Contribute to training materials, onboarding guides, and internal documentation

Performance & Innovation

Analyze content performance metrics and refine strategy based on insights Stay updated on industry trends, compliance updates, and cultural storytelling techniques Propose new formats (video scripts, infographics, interactive microsites) to elevate brand engagement

Required Skills

Exceptional writing, editing, and proofreading skills Strong grasp of brand tone, storytelling, and audience segmentation Experience with SEO, CMS platforms (WordPress, Webflow), and analytics tools Ability to interpret legal and compliance guidelines into consumer-friendly language Comfortable working iteratively and responding to structured feedback

Qualifications

Bachelor's or Master's degree in Communications, Journalism, English, or related field 5+ years of experience in content development or writing, preferably in FMCG/QSR sectors Portfolio showcasing strategic, brand-aligned content across formats
Interested candidates, kindly share your resume for further processing. (hr@rosungroups.com)

Regards,

HR Department.

Rosun Natural Products Pvt Ltd.

Job Type: Full-time

Pay: ?25,000.00 - ?30,000.00 per month

Work Location: In person