We are looking for a Digital Marketing Specialist to manage end-to-end app promotion campaigns across Facebook and Instagram. The ideal candidate can create high-quality post creatives, upload reels/videos, run app download campaigns, and handle SEO + performance marketing to drive overall growth.
If you are passionate about creative marketing and data-driven results, this role is for you.
Key ResponsibilitiesSocial Media Marketing
Run paid campaigns on Facebook Ads Manager and Instagram
Create & upload daily posts, reels, and videos
Manage brand pages and increase organic engagement
Develop creative concepts aligned with app branding
App Download Campaigns
Set up and manage App Install Campaigns (Meta Ads)
Optimize campaigns for CPI, ROAS, and conversions
Track & analyze campaign performance using analytics tools
SEO & ASO
Improve website SEO (On-page & Off-page)
Manage App Store Optimization for Android & iOS apps
Perform keyword research, backlinks, and ranking improvements
Performance Marketing
Manage Meta Ads, Google Ads, and other paid channels
Conduct A/B testing & audience segmentation
Prepare performance reports and optimize budgets in real time
Requirements
Proven experience with Meta Ads (Facebook & Instagram)
Ability to design basic creatives (Canva, Photoshop, etc.)
Strong understanding of app marketing & install campaigns
Knowledge of SEO, ASO, and marketing analytics
Good communication & reporting skills
Job Type: Full-time
Pay: ?9,461.54 - ?20,000.00 per month
Work Location: In person
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