Job Description

- Content & Social Media Executive
Designation: Content & Social Media Executive
Working Time: 10AM to 7PM
Working day: Monday - Saturday
Salary: Best As Per Industry
Location: 20, Crush Hall, World Trade Center Cuffe Parade Mumbai 400005, Mumbai, Maharashtra 400102
Role Overview
We are seeking a talented and proactive Content & Social Media Executive to manage content creation, social media strategy, influencer engagement, and creative marketing across our three brands: Carpets of Kashmir, Stratum Rugs, and Ishvya. The candidate should bring hands-on execution skills, creativity, ownership mindset, and a keen aesthetic eye for creating photo and video content in-house.
Key Responsibilities

• Plan and execute engaging social media content calendars across Instagram, Facebook, Pinterest, and LinkedIn.
• Conduct regular photoshoots and video shoots in our showroom and on-site for Reels and other formats.
• Write captions and blog content with SEO-friendly language tailored to each platform and brand.
• Design and publish product catalogs and visual creatives for shawls and rugs.
• Monitor analytics to continuously improve engagement, reach, and conversions.
• Coordinate content flow across all three brands - Carpets of Kashmir, Stratum Rugs, and Ishvya.
• Collaborate with the MIS/Digital Ops Manager for website, e-commerce, and product data alignment.
• Ensure timely publishing of product launches, announcements, and campaigns.
• Engage with the social media audience through comments, DMs, and stories.
• Strategically plan, execute, and monitor Meta Ads (Facebook and Instagram), including ad creatives, audience targeting, A/B testing, performance tracking, and budget optimization.
• Identify, connect, and collaborate with relevant influencers for content collaborations and promotions.
• Use AI-driven tools and modern apps to accelerate creative workflows, design generation, captioning, and publishing.

Skills & Qualifications
Proven experience in social media management and content creation for lifestyle, fashion, or luxury brands.
Strong photography, videography, and editing skills (Canva, CapCut, InShot, Adobe Suite, or similar).
Knowledge of social media trends, SEO basics, hashtags, and analytics tools.
Creative flair with a strong eye for styling, design, and visual storytelling.
Ability to work independently, with accountability and ownership, in a fast-paced environment.
For More details connect on or whatsapp 9503973095 Victor