Head Crm &pre Sales

Year    TN, IN, India

Job Description

Job Title

: Head - CRM & Pre-Sales

Industry:

Real Estate

Reports to:

Director

Purpose



To lead and transform the Pre-Sales and CRM verticals of the company into a process-driven, high-performance function by building systems, defining SOPs, enhancing lead management and customer experience, and ensuring consistent business support across the customer lifecycle.

Key Responsibilities:



1. Strategic Leadership:



oDevelop and implement a strategic roadmap for the Pre-Sales & CRM function.

oDefine, standardize, and implement SOPs across all customer interaction touchpoints.

oBuild, train, and mentor high-performing Pre-Sales and CRM teams.

2. Pre-Sales Management:



oLead the team responsible for handling incoming inquiries, lead nurturing, and appointment setting.

oDesign lead qualification frameworks to optimize sales conversion.

oEnsure proper CRM system utilization for lead tracking, follow-ups, and reporting.

oWork closely with the marketing and sales teams to improve lead quality and ROI.

3. CRM Operations:



oOversee the entire post-sales customer journey - from booking to handover and post-handover support.

oSet up automated and manual processes for documentation, payment follow-ups, communication protocols, etc.

oBuild a feedback mechanism to improve customer satisfaction and reduce churn or complaints.

4. Process & Systems Development:



oEvaluate and implement CRM software/tools to streamline operations.

oDefine KPIs for both teams and institute a performance tracking system.

oCollaborate with other departments (Sales, Marketing, Projects, Legal, Finance) to ensure seamless workflows.

5. People Management:



oHire, onboard, and structure teams as per business scale.

oEstablish a culture of ownership, accountability, and customer-centricity.

oConduct regular training to upskill team members and align them with company values and customer service standards.

Competencies & Skill Required



oStrong leadership and team-building capabilities.

oDeep understanding of real estate customer lifecycle management.

oExpertise in CRM tools (Zoho, Salesforce, etc.) and analytics.

oExcellent written and verbal communication skills.

oProblem-solving mindset with high ownership and attention to detail.

oAbility to design and implement systems and processes from scratch.

Job Specifications:



oGraduate/Postgraduate in Business Administration, Marketing, or related field.

8-12 years of experience in CRM/Pre-Sales, preferably in the real estate or service industry.

oPrior experience in setting up SOPs or building a new team is a strong advantage.

Job Type: Full-time

Pay: ?50,000.00 - ?60,000.00 per month

Schedule:

Morning shift
Work Location: In person

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Job Detail

  • Job Id
    JD3870815
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year