Job Description

Indian Academy Group of Institution is hiring

Head-Admission and Marketing

Location:

Hennur, Bangalore

Educational Qualification and Criteria

1. Master's Degree with at least 10 years of experience in the field of Admissions and Marketing.

2.Preferred candidate who are currently located in Bangalore and from educational industry.

Job Summary-Admission

Responsible for planning and strategizing the overall admission process (local and global) by coordinating with the Head of Marketing, Heads of Institutions for setting admission targets, providing support and counselling to prospective students throughout the admission processes and requirements, while creating awareness about various admission policies/guidelines and procedures applicable to students.

KRA 1:Admissions Planning

Roles & responsibilities

1. Coordinate with Head of Marketing, Principal(s) and Management to identify institution-wise target pool of students and plan admissions targets
2. Finalise the coordination required with each Principal(s) and sign-off on SOPs [data documentation, counselling support, setting phase-wise admissions deadlines (opening/closure) without disrupting academic calendar etc]
3. Finalise on Incentive model discussing with the Management for each Source and manage appropriate communication
4. Track new practices in the Education Industry to fine-tune our Admissions process

KPI 1-

1. Level of proactive coordination with each HOI
2. Detailed and target-based sourcing plan for each Institution with joint ownership

KRA 2:Sourcing and Pipeline Creation

Roles & responsibilities

1. Execute the brand promotion activities with Marketing team using Social Media and Press/ Public Transport Labelling etc
2. Coordinate with marketing team for advertising relevant content prior and during the admissions season
3. Formation of Admissions Committee for executing the end to end admissions process
4. Deploy admissions team to target areas/ schools for canvasing prospective students
5. Manage special events/ promote scholarship programs involving prospective students at institution level
6. Update management/HOIs with the admissions status frequently during the admissions
7. Conduct entrance tests and interviews for admissions and report about the admissions status to the Principal
8. Update HOIs on BTL initiatives and efforts deployed
9.Coordinate with Consultant agents for pay-outs/ with referral sources for Referral fees

KPI 2-

1. % of seats filled/ admissions closure

KRA 3:Student Counselling & Support

Roles & responsibilities

1. Facilitate walkthrough of college campus, facilities to prospective students/ parents during admissions season
2. Enable the admissions team to explain about course details to students with future prospects of the qualification
3. Ensure admissions team suggests and recommends courses to student based on their area of interest
4. Ensure Counselling team assists students with the course selection and admissions procedure
5. Collect appropriate details on CRM which will help with mentoring and guidance later

KPI 3-

1. Effectiveness of training given to admissions team on student counselling

KRA 4:Managing Admissions Process

Roles & responsibilities

1. Plan and coordinate with each institution for the Admissions process
2. Manage smooth student and parent experience during Admissions process
3. Complete any adhoc admissions requests
4. Shortlist applicants against the set criteria and cut-offs
5. Connect with students and parents for briefs /orientation etc

KPI-

1. Conversion rate from applications to admissions
2. Decreased dropout rate
3. Adherence to Admissions SOPs

KRA 5:Process Improvement & MIS Reports

Roles & responsibilities

1. Finalize SOPs on the Admissions process covering stakeholder involvement - Principals, HODs, Management
2. Define institution-specific documentation and filing procedure for admissions applicant data and entry in CRM
3. Ensure sufficient application forms, collaterals, stationery available
4. Streamline all aspects of applicant documents management and record keeping
5. Ensure regular follow-up with students/parents for admissions and payment of fees
6. Ensure appropriate data capture which will help us with profiling on our applicant pool and fine-tuning our sourcing strategy
7. Conduct year-wise analysis on admissions trends/ dropouts for planning the subsequent year with reports from CRM
a. Institution and Course-wise enrolment
b. Geographical distribution of students
c. Financial aid (scholarships) and student performance
d. Dropouts
e. Referral performance
f. Agents performance

KPI 5-

1. Completeness and accuracy of documentation
2. Relevance of reports & astute decision-making based on analysis

KRA 6:Adapting to new challenges

Roles & responsibilities

1. Map Courses for prospective student
2. Addressing to the query/Counselling for the courses not offered.
3.Adapting to technological changes for improving admissions process
4. Capable of taking smart decision to overcome business /process challenge.

KPI 6-

Minimum % Conversion rate

Job Summary-Marketing

Responsible for marketing for admissions department through planning, coordination and execution of marketing activities, visiting the feeder institutions, conducting brand building activities, managing reporting and trend analysis for marketing initiatives

KRA 1:Outdoor Marketing

Roles & responsibilities

Identify feeder institutions that can be targeted for admissions for each Institution under the IAGI Devise plans/events/activities to establish long term collaboration with feeder institutions Work alongside the Admissions head to ensure desired numbers from each Target Institution Schedule meetings with Principal(s)/ Institution Head of feeder institutions and coordinate for such meetings Prepare specific pitch for such meetings with relevant details/ mementoes as needed

KPI 1-

1. No. of new feeder institutions - Targeted vs. Achieved

KRA 2:Brand Building

Roles & responsibilities

Develop a sourcing plan for Agents, Referral sources, Alumni connects Work alongside the admissions head to strategize in marketing activities/ advertisement campaigns Identify the potential and target segments for Indian Academy and devise marketing plans Develop marketing content and suggest designs for collaterals liaising with agencies Study the marketing activities of other competitor institutions, best marketing practices in education industry and share innovative marketing/ brand building ideas with the Management Drive market study to understand needs and interest of students/parents Identify education fairs in targeted potential areas and work towards end to end participation in the fairs Plan for events as planned by the Management and Admisisons Head for Brand building Finalise the institution-wise calendar of programs & events for promoting the brand working with the HOIs Annual plan for engaging target schools Scheduling campus visits Hosting relevant events for our target pool Targeted Scholarship program to attract desired category of academic excellence Student connects at PUC/DC for attracting students to our other Institutions

KPI 2-

1. Impact of marketing initiatives
2. Brand awareness among targeted groups

KRA 3:Liaising & Coordination

Roles & responsibilities

Evaluate and Identify agencies to work with for advertisement campaigns Negotiate with agencies on services and price quotations Liaison with print/visual media, PR and outdoor marketing for advertisements and publicity Provide adequate briefing to agencies for timely execution of advertisement campaigns Internal liaison to understand the academics and activities of each institution within the Group for execution of marketing activities

KPI 3-

1. Impact of advertisement campaigns

KRA 4:Administrative Support

Roles & responsibilities

Analyse admissions data to draw insights Work with Admissions Head on budgeting for various initiatives Manage expenses towards marketing activities Manage any other contracts/agreements/bills/receipts/repository of marketing designs/ content related to marketing

KPI 4-

1. Channel-wise ROI

KRA 5:Adapting to new challenges

Roles & responsibilities

1.Understand the market's demand and supply. 2. Map the untapped zones for improved admission process.
3.Adapting to technological changes for better reach of prospective students.
4.Capable of taking smart decision to overcome business/ process challenge

KPI 5-

Minimum % Conversion rate

Kindly share your updated CV at careers@indianacademy.edu.in

Job Type: Full-time

Pay: ₹70,000.00 - ₹95,000.00 per month

Application Question(s):

Years of Experience in Educational industry and as admission marketing role? CTC:__

__

__ & EXCTC: ____*__
Notice Period:
Work Location: In person