Head Sales & Marketing
Position: Head Sales & Marketing
Reports to : Managing Director
Location : NCR
- Responsible for growing the businesses in line with the market pace and tapping the potential that exists for the Brand to increase market share, aiming higher profitability/margins
- Maximizing Brand utilization with using marketing skills and innovating methods to sell , expanding the reach with the customers in all channels, Coordination with the Sourcing for products development/ rationalization .
Brief :
- Overall responsibility to Manage the P&L.
- Contribute to the Company's goals and objectives and improve market share .
- Takes Initiative, Proactive effort to consider new ways of thinking, plan for the future and ignite initiatives.
- Develop and implement marketing and sales strategies, including pricing strategies.
- Synergizing all marketing activities from social media/digital campaigns/Website and Advertising including Product Packaging, PSOM & all BTL/ATL activities.
- Responsible for eCommerce business with Partners like Flipkart, Amazon & leading Regional Retail outlets, along with General Retail.
- Developing strategic alliances & Go to Market strategies & building solutions that complement the Business and Operations.
- Identify opportunities to reach new market segments /rural markets to develop and expand market share.
- Develop and execute strategic plans/forecast demand to achieve sales targets and set performance goals.
- To supervise/mentor Sales Heads & Teams of Pan India to drive the defined business objective and monitoring their performance.
- Evaluate/study market trends to determine pricing to balance costs, tracking competition (pricing changes and new products and features).
- Improving /adding new product development/product innovations in coordination with sourcing team to strengthen product portfolio .
- To Monitor Distribution Channel/develop Channel Partner engagement plans to build and strengthen relationships with them and Designing the incentive structures/schemes.
- Maintaining close interaction with the Sourcing and Quality Team .
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