Job Description

Responsibilities: * 1. Strategic Sales Leadership

• Develop and execute sales strategies across B2B (OEMs, EPCs, Industrial), B2C (retail, channel), and institutional/government segments.
• Drive market penetration and revenue growth across geographies and product verticals.
• Build and lead national and regional sales teams with performance-driven KPIs.
• 2. Product & Technical Expertise

• Maintain comprehensive knowledge of copper wire SKUs including:
• Housing wires (FR, FRLS, HRFR, ZHFR)
• Flexible wires (multi-strand, twin core)
• Control and instrumentation cables
• Power cables (LT/HT, XLPE insulated)
• Solar cables (UV-resistant, TUV certified)
• Fire survival and flame-retardant cables
• Data and communication cables (LAN, coaxial, CCTV)
• Collaborate with R&D and production for new product development and SKU rationalization.
• 3. Market Research & Pricing Strategy

• Conduct market intelligence, competitor benchmarking, and customer segmentation.
• Define pricing models, discount structures, and margin optimization strategies.
• Monitor market trends and adjust strategies to maintain competitiveness.
• 4. Channel & Distribution Management

• Build and manage a nationwide network of distributors, dealers, and channel partners.
• Design and implement channel incentive programs and performance tracking systems.
• Ensure product availability, visibility, and service levels across all sales points.
• 5. Government & Institutional Sales

• Lead tendering processes for government, PSUs, and infrastructure projects.
• Relationship management with PSU's and Infrastructure projects for business generation and retentions.
• Ensure contracting and compliance with regulatory and documentation requirements.
• 6. Branding, Advertising & Digital Marketing

• Define brand positioning and oversee Above The Line (ATL)/Below the Line (BTL) campaigns.
• Lead digital marketing initiatives including:
• SEO/SEM and paid media strategies
• Social media engagement and content marketing
• Email marketing and lead nurturing
• Performance analytics and conversion optimization
• Manage e-commerce platforms and digital sales channels (B2B portals, retail marketplaces).
• Integrate CRM and marketing automation tools for campaign execution and customer insights.
• 7. Sales Planning, Forecasting & Credit Control

• Lead sales forecasting, budgeting, and demand planning using data analytics.
• Define credit policies and monitor receivables across channels.
• Minimize bad debts and ensure compliance with credit norms.
• 8. Leadership & Team Development

• Build, mentor, and retain a high-performing sales and marketing team.
• Foster a culture of accountability, customer centricity, and continuous improvement.
• Promote cross-functional collaboration with R&D, production, and finance.

Qualifications: Education Qualification:

• Essential: MBA in International Business / Marketing
• Knowledge of e-Commerce platforms (Web and App based)
• Desirable: B.Tech (Electrical)

Certification required:

• Professional certifications in Sales and Marketing are a plus

Experience:

• 20-25 years in Sales, with at least 8+ years in the Copper Wire and Cable industry in Sales and Marketing at leadership role.
• Experience in B2B/B2C sales, preferably in electricals, cables, or building materials. Proven track record in channel development, credit control, and team development.